Television

'KBC' opener boosts Star Plus' channel share in 9-10 pm band

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/04/27/Star%20Plus1.jpg?itok=Htvnr9rY

MUMBAI: The opening week numbers of KBC, Star Plus' big ticket show for the season, seem to have done the trick at least on one front - jack up its channel share for the crucial 9-10 pm band significantly against rival Zee TV.

The much awaited ratings for KBC, revealed by Tam today, show Star Plus' channel share increasing to 55.9 per cent from the previous week's 37.7 per cent in Hindi speaking markets ( 9-10 pm; Monday, Tuesday, Wednesday, Thursday).

As opposed to the aMap's overnight ratings system that delivered an opening TVR of 5.3, Tam records the ratings for the premiere on 22 January as 12.3 for the Hindi markets.

Commenting on the opening numbers of KBC, Star Entertainment India CEO Sameer Nair said, "At the outset, we had set three objectives for ourselves for KBC with SRK: strategic to ensure that Star Plus continues to dominate viewers hearts and minds; tactical to gain clear leadership in the 9-10 pm weekday primetime band and commercial, to allow us to ensure that the cricket World Cup does not dent our revenues. We have conclusively met all our objectives."

Expectedly, in the three metros (Mumbai, Delhi and Kolkata) Star Plus has done even better, with a market share of 62.7 per cent, pushing down rival Zee TV from 38.2 per cent in the previous week to 15.3 per cent.

Given the pre-launch hype that the network put in place for the Shah Rukh Khan fronted reality game show, it's no wonder that it opened well, but the big question lies in the 'sustainability factor' of the show in the coming weeks.

Of course SRK does not stand a chance against cricket, as the show was hit hard by the India Vs West Indies ODI match on 24 January, dragging the ratings down to 7.36 TVRs (HSM). Not surprisingly, the three metros also saw a steep decline as a result of cricket, clocking a TVR of 6.03. However, the average ratings for it's first week seem to be stabilizing at about 10 so if KBC can sustain these numbers, the Star team should sail steady.

As for the big question on how SRK compares with Amitabh Bachchan, in the the opening ratings it is a no contest, since 19.75 was what the second season of KBC hosted by the Big B opened at.

An interesting point of note however, is that the first episode of KBC reached 23.3 million, which is 5 million more than the launch episode of KBC 2 did (factoring in the increased C&S population between then and now). Moreover, KBC reached 39 million individuals in the first week of its launch, which Star claims is the highest ever reach of a show in it's first week in the history of satellite TV.

All in all, the network states that KBC has caused a 25 per cent growth in Hindi general entertainment viewing, with Star gaining viewers from movie channels, regional and hindi news channels.

But at the end of the day, this tale is really all about the ratings commitments that Star has given to its advertisers, so it ultimately will come back to whether the numbers will hold up. Can KBC deliver on a consistent basis over its full 13-week run will be what advertisers will be interested in, not how it opened.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/23/Shubhranshu_singh.jpg?itok=OUkY580T
Star Sports EVP and marketing head Shubhranshu singh quits

MUMBAI: Star Sports Executive Vice President and Head Marketing Shubhranshu Singh has quit the company after a four-year stint.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/bajaj.jpg?itok=z_mfKL62
Discovery bags nine sponsors for Battle Ops

Battle Ops, Discovery Communications India’s (DCIN) integrated television and digital offering, has received a resounding response from the advertiser community. The show, which will premiere on Discovery Channel and Veer on 26th January, has already sold out with nine sponsors on board.

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/madhvan_0.jpg?itok=GrROQRmt
Splash and assemblage entertainment begin production on norm of the north sequel

Assemblage Entertainment, the feature-film focused CGI animation studio has begun production on the sequel of 2016 theatrical feature film Norm of the North, along with Splash Entertainment, Lionsgate and Dream Factory In many first-of-its times, it is unprecedented that an independent animated...

Television Production House Film Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/vijendra_0.jpg?itok=ZPuHFHFV
Vijendra Singh, Indian Boxing Champion associates with Pokerbaazi

PokerBaazi.com, one of India’s pioneer online poker platforms has signed Vijender Singh as its new brand ambassador. Prior to roping in Indian professional boxer, Indian film star, actor, and model, Sunny Leone was the face of the brand. By roping in boxing champion Vijeder Singh as its brand...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/bff.jpg?itok=W52X-fZ5
COLORS INFINITY serves an intoxicating concoction of bollywood Besties, Gossip, Games

Make Saturday nights your date night with some of your favorite Bollywood best-friends, as COLORS INFINITY brings to you the latest season of the popular homegrown chat show Jeep presents BFFs with Vogue powered by Motorola and beauty partner Nykaa.com, starting Saturday January 20, 2018 at 8pm on...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/indian.jpg?itok=6zQ-0BOt
Experience first-hand India's historic Military Operation in a gripping new documentary

On 18 September 2016, four Jaish-e-Mohammad terrorists attacked an Indian Army Garrison in the town of Uri, Jammu and Kashmir. 19 Indian soldiers were martyred in the Fidayeen attack. Eleven days later

Television Production House Fiction
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/trophy.jpg?itok=khbRFiK2
578 players to go under the hammer for IPL auction

The much-anticipated VIVO IPL 2018 player auction list is out with 578 players up for grabs. This big pool of cricketers, which comprises 360 Indians, will go under the hammer in Bengaluru on 27 and 28 January, 2018.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/BARC%20India-Image_1.jpg?itok=VW_FNs3c
BARC panel tampering: first arrests made

The Cyber Crime Police in Bengaluru, acting on a complaint filed by the Broadcast Research Council of India (BARC), has arrested five people allegedly for trying to tamper with the television viewership data generated and reported by BARC every week.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/ferzad.jpg?itok=VswwXfNe
Cautious investments serve MTV Beats well

MUMBAI: When digital media made it easy for people to listen to songs anywhere anytime, it sounded like the death knell for music channels on TV. Years later, however, they continue to survive.

Television TV Channels Music and Youth

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories