(1 February 2007 12:25 pm)

MUMBAI: In the era of digital services the mobile phone can well be referred as man's best friend for the umpteen tasks it performs. Extending the benefits of this little gadget, mobile commerce solutions company PayMate has recently partnered with OnMobile, a value added services provider, to allow consumers to pay bills via mobile for services available on OnMobile powered voice portals and WAP sites such as Hutch, Airtel, Idea, Reliance, Tata, Fame Cinemas, Adlabs Multiplexes and the 505 platform.

Paymate customers will be able to pay via mobile while shopping, gifting, movie ticketing, airline ticketing and making bill payments on OnMobile powered WAP sites or voice portals. A user selects a product and proceeds to the payment menu wherein PayMate is offered as a mode of payment. The user then has to enter his PayMate PIN and complete the payment process. The user receives an SMS confirming the successful purchase of the product, states an official release.

"PayMate is extremely convenient, easy to use and compatible across all mobile handsets and operators. Most merchants have difficulty in accepting remote payments since customers are apprehensive about sharing credit/ debit card details online or over the phone. This makes PayMate an ideal solution for accepting payments online, over the phone or even at a counter since customers do not have to divulge any credit or debit card details at any time." says PayMate founder & MD Ajay Adiseshann.

"OnMobile has enabled Paymate to offer its innovative and secure payment service via OnMobile IVR and WAP products to more than 100 million telecom subscribers in India. We will continue to offer more payment options for telecom subscribers" says OnMobile head-mobile commerce Balachandran Unni.

The company is also in the process of tying up with several offline merchants such as telco's, utilities, insurance companies, cable and broadband services, tele-shopping etc and will be announcing its tie-ups in a phased manner, adds the release.

PayMate is currently being offered to Citibank bank credit card and banking customers and will roll out services with other banks shortly. To use PayMate, Citibank customers need to sign up for this service free with the bank by simply sending "PayMate" as an SMS to 2484. The customer will then be called and registered for the service following which they can pay at any of PayMate's accredited merchants via a single SMS.

On receiving this SMS, the bank will verify the user's mobile number with the account and on confirmation will debit the account accordingly. The merchant and the customer will receive a confirmation message from the bank approving the transaction. The entire transaction takes place at the cost of a single premium SMS.

The company ensures a secure payment solution as no credit/debit card information is ever disclosed during the transaction process. The trust model is based on the recommendations by Ernst & Young; which provides the security measures for both the bank as well as the customer.

PayMate is accepted at over 2500 online portals including travel, astrology, electronics, education, jobs, NGOs, apparels, matrimony, entertainment and healthcare etc. PayMate has also announced its tie-ups with Tele-brands, Big Tree (cinema ticketing), Mumbai Gold Cabs, Planet M, CRS Health, Seijo and the Soul Dish, VSNL, Future Bazaar among others.