Equestrian TV show boosts global coverage

MUMBAI: A year after it launched the television magazine FEI Equestrian World has grown in terms of the number of channels that air it. From next month it will air on BBC World in Asia and other territories. Asian viewers can also catch it on ESPN Star Sports and on CNBC Asia. In India the next edition of the show airs on BBC World on 3 March at noon and on 4 March at 5 pm.

More than a competition and sports news magazine, this monthly half-hour programme concentrates on the spirit of the Equestrian and the lifestyle surrounding it. It also focuses on the FEI?s efforts in key areas such as sports development. Interviews with equestrian stars such as Olympic Champion Rodriogo Pessoa of Brazil, Britain?s Pippa Funnell, the only rider to have ever won the Rolex Grand Slam of Eventing, FEI World Cup Jumping champion Marcus Ehning or American Reiner Shawn Flarida are only a few of the equestrian stars featured in the magazine.

The camera?s investigating eye caught them outside of the usual competition arena. Whether in their kitchen, at the beautician?s or at the golf green, these personalities could be discovered in a more private and softer light.

The importance of breeding, the concerns of horse owners or hippotherapy are also given their importance in the show. FEI Equestrian World is broadcast by several channels. In addition to BBC World the other channels include BBC World, CNBC Europe, ESPN Classic Sport which air it in Europe. Sky airs it in the UK.

BBC World, Art, City 7, Fox Sports; ESPN International air it in the Middle East.

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