Television

Zee launches Marathi news channel

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/05/zeee.jpg?itok=GXAnVVrM

NEW DELHI: Zee News Ltd. has launched its Marathi news channel Zee 24 Taas as part of a "region-specific strategy." This is the country's first 24-hour news channel in Marathi.

Says Zee News Ltd managing director Laxmi Narain Goel, "The news businesses of Zee group have had a history of 'firsts'. Zee News is the first 24-hour Hindi news channel, Zee Business is the first 24 hour Hindi business channel, and now Zee 24 Taas continues the tradition by becoming the first 24 hour Marathi news channel."

Adds Zee News chief executive officer Harish Doraiswamy, "The launch followed careful thinking and a whole slew of researches in the market. Obviously, our understanding of Marathi viewer preferences through our experience of Zee Marathi helped us a great deal. I am sure the channel's content and its presentation will appeal to the discerning Marathi audience."

Zee Network chairman Subhash Chandra had announced the launch of Zee's Marathi news channel at the Zee Gaurav Awards on 5 February. The channel is already a strong player in the GEC with Zee Marathi.

Zee News Ltd. is building a cluster of news, current affairs and regional channels. The company's offerings include Zee News, Zee Business, Zee Marathi, Zee Bangla, Zee Punjabi, Zee Gujarati, Zee Telugu, Zee Kannada, 24 Ghanta and now, Zee 24 Taas. It also provides news and entertainment content to Zee in USA, Europe, Africa, Middle East and Asia Pacific, the company said in a statement.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/19/vikrant_0.jpg?itok=0MQn6rL1
Dream11 aims to increase user base with Hero ISL season 5: Vikrant Mudaliar

Hero Indian Super League (Hero ISL) season five is just around the corner and Dream11 being the official fantasy football partner and home to more than four crore fantasy sports fans is looking to capitalise on the championship buzz to expand its user base.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/17/ap_0.jpg?itok=h0e86FkS
Pet Tales with Mindshare's Ruchi Mathur

Animal Planet is celebrating the bond that humans share with animals through this heartwarming series called ‘Animal Planet Pet Tales’ on the special relationship that India’s top media executives share with their pets.  What’s your favorite pet movie? I don't really have a favourite pet story as...

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/19/mn_0.jpg?itok=rYGA8Wvw
MN+ launches ‘Wings of Change’

MN+, the Gold Class of Hollywood movies, launches a specially curated property ‘Wings of Change’ to celebrate women who have created a paradigm shift in the world of cinema. Starting September 21, 11p.m on MN+, the eight-week property, ‘Wings of Change’ will feature movies starring some of the most...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/19/aaj-tak.jpg?itok=AUY4V9ha
Aaj Tak announces the launch of ‘Saare Jahaan Se Sachcha’

Launch Platform includes the first ever News Roadblock on Aaj tak Prime Time

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/19/naap.jpg?itok=1TV5bcFs
Teleshopping market sees growth ahead

Since the inception of television home shopping industry in India in the 90s, it has come a long way as compared to the time when the segment was associated with ‘magical’ products, impractical promises or dubbed English slots.

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/18/camp.jpg?itok=Eh67R1fK
iTV Foundation organizes free day-long health camp in Karnal

Haryana Chief Minister Manohar Lal Khattar on Monday inaugurated iTV network foundation's free health camp which was held in Karnal, Haryana and lauded the initiative taken by the group. Speaking at the event, Manohar Lal Khattar said that their objective is to increase the number of doctors in the...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/18/kids_0.jpg?itok=otInOyzM
Viacom18 dials up its kid’s ecosystem - extends the KidZania association to Mumbai

Viacom18, India’s fastest growing media & entertainment network is all set to extend its association with KidZania to Mumbai.

Television TV Channels Kids
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/18/raj.jpg?itok=_J83VD2q
Rajiv Mathrani joins Star Sports as chief marketing officer

Star Sports has appointed Rajiv Mathrani as its new chief marketing officer (CMO), a source close to the development has confirmed to Indiantelevision.com.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/18/ibf.jpg?itok=fE9MgDPX
IBF rejigs board; appoints VPs to steer key objectives

The board of directors of the Indian Broadcasting Foundation (IBF) has unanimously appointed Siddharth Jain, Rajat Sharma, Sudhanshu Vats and K Madhavan as the vice-presidents to broadbase and liaise with the government and other stakeholders for the sectoral growth.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories