So why bring in
a technology that even the well-off may not opt for?
is expected the prices will come down as we go by," he averred. There are
two factors at play here.
as and when DRM technology goes national, prices will come down. "As of now,
most countries are using DRM technology for SW for their external broadcasting.
National lever SW DRM tests have been conducted in Mexico and other places,"
Guin said. But when DRM goes national, the price will come down.
other factor is that as the new digital mode becomes popular, the prices of the
sets would also come down.
main thing will be the content," Guin said. The content for SW and MW have
to be different, because if the same content is run on both, why would anyone
buy a costly handset to catch SW?" he asks.
have to be popular programmes specially developed for SW bands, he felt, otherwise
the digital radio programme will not pick up in good earnest.
digitalisation process would start with all the studios. Each state capital would
have one Short Wave transmitter and there will be three transmission complexes
with five transmitters per complex for national digital radio coverage.
complexes will be suitably located., Each complex will transmit five digital channels
across the country, including regional language channels. This will mean that
these channels will be accessible across the country. So, a Bengali in Mumbai
would not have a problem if he wishes to hear All India Radio Kolkata.
the merits of such a costly technology, Guin said that interactive broadcasts
and a number of value-added services will be possible. One of the most important
things will be the pro-active role AIR will get to play in disaster management.
will introduce a system across the channels on the coastal belts, which will be
integrated with the early warning systems.
whenever an early warning is triggered off the computer linkage with the radio
stations will ensure that the channel would automatically switch over to transmitting
the warning, with the ongoing programme switched off.
the warning has been issued, the radio station would switch over to the normal
ongoing programme. This will give a huge lead time for people to evacuate.