Television

BBC World Service campaign in India connects with 73,000 people

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/04/26/BBC%20WORLD%20NEWS.jpg?itok=MUHBEsmw

MUMBAI: BBC World Service has announced that BBC Hindi's six-week Your World, Your Voice campaign in northern India, during November to December last year, connected with over 73,000 people.

Your World, Your Voice toured 14 towns across the states of Bihar, Jharkhand and Uttar Pradesh, debating issues of importance to the local residents – from jobs, education, pollution and crime to water supply, land reform and naxalism.

At least 45,000 people engaged with the BBC via audience-participation events including debates, quizzes and street theatre. The BBC also reached around 28,000 people with promotional activities in the states of Madhya Pradesh, Rajasthan and Uttaranchal.

The entire agenda for Your World, Your Voice was shaped up by a special BBC-commissioned research project which identified the main concerns of listeners in northern India. This was supplemented with questionnaires on the ground distributed during the events.

BBC Hindi head Achala Sharma said, "Wherever we went, we were humbled by the level of engagement people showed us. While thousands came to each debate, nearly 11,000 local residents had their say via the questionnaires and around 13,500 people subscribed to our newsletter, BBC Hindi Samvad.

"BBC Hindi is the most popular international broadcaster among our core audiences in India's heartland, but the feedback Your World, Your Voice received shows we are much more than that. Those who came to meet with us appreciated the BBC's engagement with the issues that affect their everyday lives.

"They said that they felt 'the BBC is not only concerned with news, it is also concerned about the people, that the BBC belongs to the people...' or, as someone put it, 'commoners became VIPs at the BBC events'. This is what BBC Hindi means to millions of our listeners – and we will keep it front of mind as we plan our future programming."

Through the questionnaires, the local residents expressed demand for increased air-time of BBC Hindi's Hum Se Poochiye (Ask Us) and Career Kya Karoon (Career Advice). They also want more content on health, science and arts as well as entertainment.

BBC Hindi programmes are produced from studios in London and New Delhi and are set in a rolling format, with news, current affairs and features. The interactive morning and evening programmes, Aaj Ke Din and Aaj Kal, bring the BBC Hindi listeners news, analysis and interviews on a range of issues, from current affairs and careers to showbiz and sports.

BBC Hindi is available on short wave and medium wave radio and via cable television. Hindi-speakers across the world can access BBC Hindi programmes in text and in audio at the site bbchindi.com.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/17/greengold.jpg?itok=nKMJWQ6p
Green Gold’s Golden Mumbai launch

MUMBAI: Green Gold Animation is all set to hit the green running with its new offshoot Golden Robot. The Rajiv Chilaka-run animation outfit has been wowing everyone with its deals for animation series with both Netflix and Amazon Prime.  But the occasion this time was the celebration of the launch...

Television Production House Film Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/16/Gujarat_elections.jpg?itok=_UNo5uA8
Gujarat elections boost news channel ratings as Republic continues to lead English News

BENGALURU: Rahul Gandhi’s shenanigans and Narendra Modi’s sudden and unexpected belligerence at rallies leading up to the Gujarat state assembly elections have resulted in bolstering sagging news viewership, especially for the English news genre. According to Broadcast Audience Research Council of...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/sunny-leoae.jpg?itok=3SZqrF40
Sunny Leone in Discovery JEET’s show Man Vs Wild

Sunny Leone will be displaying her adventurous side as host of the mega-popular survival series Man Vs. Wild. The iconic series will telecast in Hindi on the soon-to-be-launched GEC Discovery JEET. The new GEC will premiere in the second week of February 2018 and the series will feature the...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/sm.jpg?itok=gUhILkq8
Times Now appoints Sujeet Mishra as marketing head

Times Network, part of India’s media conglomerate, The Times Group today announced the appointment of Sujeet Mishra as head of marketing, Times Now.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/sony-bbc_1.jpg?itok=mQuiQxIO
Experience space with BBC's new VR experience

The BBC is giving you a chance fly. Home - A VR Spacewalk is an interactive virtual reality (VR) experience launched today for the HTC Vive and the Oculus Rift, and is available to download for free via the Steam Store and the Oculus Store.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/bbc_0.jpg?itok=jTEnctw5
Sony BBC Earth presents the Best of 2017

Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18 December 2017, every night at 7 pm and 11 pm.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/shemaroo.jpg?itok=JLK5kQw2
Increased revenue from traditional media boosts Shemaroo numbers

Integrated media content house Shemaroo Entertainment Limited (Shemaroo) reported 18.3 percent higher year-on-year (y-o-y) consolidated total revenue for the quarter ended 30 September 2017 (Q2 FY 2017-18, the quarter under review) stood at Rs 1,345.7 million as compared with Rs 1,138.6 million in...

Television Production House Film Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/mur.jpg?itok=Hql64_2L
21st CF spins-off into new live news & sports co Fox

MUMBAI: After the blockbuster acquisition of 21st Century Fox by The Walt Disney Company, the former has announced that it will spinoff into a new brand Fox’ that will seek to replicate its own success in the newly focussed verticals of live news and sports brands. Using fiscal 2017 as a base, the...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/uday_0.jpg?itok=t8VAurqw
With Star India, Disney emerges as India's largest M&E firm

MUMBAI: Unlike the US, where the merger of The Walt Disney Co and 21st Century Fox’s entertainment assets is between two near equals, the scenario in India is totally different. 21st Century Fox’s India venture Star India is a $1.7 billion dollar media and entertainment behemoth while Disney India...

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories