DTH

ABC to add more features to its broadband video player

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/dth-images/2016/05/02/Disney.jpg?itok=RxsCcN7L

MUMBAI: US media firm Disney-ABC Television Group will add further enhancements to its ABC.com broadband video player later this year.

Disney-ABC Television Group president Anne Sweeney says, "We have been clearly focussed on what consumers are doing and continue to build our business to match their behavior and their interests. In the past year, through efforts like our ABC.com video player, weve shown our dedication to deliver the best content to consumers in ways that are relevant and cost effective for them.

"By continuing to listen to our audience and enhance our digital offerings with the best technology available, we further strengthen their relationship to our brands."

Later this year users will be able to watch episodes in two additional screen sizes. Providing beautiful, crisp resolution, a full-screen viewing size will be added. Also, a small mini screen (240x136 pixels) that users can position wherever they choose on their desktops will be available. The standard viewing size (500x282 pixels) and the larger viewing size (720x404 pixels) will both continue to be offered as well. The enhanced player will also featu dyrenamic bandwidth selection which automatically adjusts the bitrate of video streamed to maximise the experience for users, regardless of the capabilities of their Internet connection.

Additionally, a Pause Ad feature will be rolled out. Whenever users pause an episode they are viewing online, the screen will feature a static ad from that episodes featured sponsor which will remain on-screen until they reinitiate viewing of the show.

Later this year ABC.com's full episode player will be expanded further to include national news and local content, in addition to primetime entertainment programming. Additionally, this new player will be geo-targeted, offering the ability for local ads and content to be more relevant to each individual user.

To date, ABC affiliates covering 80 per cent of the US, including all major affiliate groups as well as the ten ABC owned stations, have launched or have committed to launching the player on their own websites and are taking advantage of the opportunity to incorporate local advertising into the programming.

Disney-ABC Television Group executive VP, digital media Albert Cheng says, "We are excited to see that research continues to support two of our original hypotheses. First, it again confirms making episodes available online results in additive viewing opportunities for consumers and is not cannibalizing linear network viewership.

"Secondly, users have an extremely positive response to the interactive advertising on ABC.com. It has been part of our strategy to conceive and demonstrate a new advertising model on the web with 30-second countdown clocks, interactive ad containers, pause ads and other future innovations that help our advertisers and maintain a quality consumer experience. We are pleased to see advertisers embracing this strategy and working with us to create interactive ads that engage consumers and maximize the potential the platform has to offer.'

Since the broadband player launched as a permanent feature on ABC.com in September 2006, over 50 million episodes of ABC primetime series have been initiated by users. Based on new research conducted for ABC by Frank N. Magid Associates late last year, the broadband player continues to attracted a young, highly educated audience; the average age of users was 28, and more than half were college graduates. In general, users of the ABC.com broadband player skew female, mirroring the linear networks audience.

Among those surveyed, 77 per cent watched online because they had missed a particular episode on television and were looking to catch up. Viewing generally occurs within the first 24 hours of an episodes broadcast on ABC, with online viewing peaking at 10 pm. The majority of users viewed from home (76 per cent), with 57% using a desktop computer and 43 per cent a laptop.

On an average, 84 per cent of users surveyed were able to recall the advertiser who sponsored the episode they viewed. Users surveyed embraced the interactive advertising, with almost 50 per cent rating the advertising experience as excellent and approximately one-third describing the featured advertisements as entertaining and informative. Users surveyed gave especially high marks to entertainment category sponsors, as well as sponsors whose ads contained the multiple opportunities for interaction including games, product demos and coupon offers.

ABC.coms broadband player currently offers full-length episodes of shows like Desperate Housewives, Greys Anatomy, Lost and Ugly Betty free to consumers on ABCs website the day after their broadcast premieres.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/13/airtel.jpg?itok=9Oi3qBAl
Airtel TV valuation at $1.75 bn as Warburg Pincus picks up 20% stake

Confidence in the TV distribution sector seems to be returning, the OTT euphoria notwithstanding. Bharti Airtel today announced that it has struck a deal with Warburg Pincus under which an affiliate of the global private equity firm will acquire a 20 per cent equity stake in its DTH arm which...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/vishal.jpg?itok=N1KIYXUU
Warburg Pincus to buy 20% in Airtel’s DTH arm

Global private equity firm Warburg Pincus will acquire up to 20 per cent equity stake in Bharti Telemedia Limited (Bharati Telemedia), the DTH arm of Airtel, for around $350 million. Of this, 15 per cent stake will be sold by Bharti Airtel and the remaining by another Bharti entity, which holds 5...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/06/goel.jpg?itok=67m_ghdJ
Dish TV reports improved operating profits for second quarter

BENGALURU: Hit by a double whammy–that of demonetisation and the implementation of the new goods and services tax (GST)–Indian media and entertainment (M&E) companies have been struggling to attain and/or maintain black in their financials.

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/29/Saurabh%20Dhoot.jpg?itok=6An_5mK1
Videocon d2h reports another profitable quarter

BENGALURU: Saurabh-Dhoot led Indian DTH player Videocon d2h reported profit after tax (PAT) of Rs 168 million for the quarter ended 30 September 2017 (Q2 FY 2017-18). The company had reported PAT of Rs 12 million for the immediate trailing quarter (Q1 FY 2017-18) and PAT of Rs 148 million for the...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/Tata_Sky_Beauty.jpg?itok=2uJt4gQQ
Tata Sky adds beauty-based interactive channel

MUMBAI: Tata Sky has expanded its interactive channel list by adding Tata Sky Beauty, in partnership with FTheCouch (FTC) Beauty Studio, which is promoted by actor Suniel Shetty. It will feature your favourite actors sharing tips and tricks on makeup, skincare and the latest fashion trends in an...

DTH DTH Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/16/DTH1.jpg?itok=LMILc64e
Sun Direct partners Harmonic to add 80 HD channels

MUMBAI: DTH operator Sun Direct (Sun) has taken up a new HEVC media processing solution from video delivery services, Harmonic, which will enable it to entertain its viewers with 80 extra HD channels.

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/15/dish-tv.jpg?itok=mlB4piNs
DishTV introduces Dance Active Service

DishTV, Asia’s largest DTH player, has set the stage for millions of aspiring dancers of the country to pursue their passion by launching the new ‘Dance Active’ service on their platform. With this introduction DishTV will enable its strong subscriber base of 15.7 million (Net) to actively follow...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/06/big-tv.jpg?itok=s3kXRvtY
Veecon Media acquires Reliance Big TV

Delhi-based Veecon Media and Television Ltd (Veecon Media) has bought out Reliance Communications Ltd’s (RCom’s) entire stake in its subsidiary Reliance Big TV Ltd (RBTV). According to a release on the BSE website, RCom has entered into a binding memorandum of understanding with Veecon Media to...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/01/Airtel-Bharti%20Airtel.jpg?itok=YaVd7CMG
Airtel Digital TV revenues, op profits rise in Q2 FY 2018

BENGALURU: Airtel Digital TV services (Airtel DTH), the DTH segment of Indian telecom major Bharti Airtel Limited (Airtel), saw revenue grow 10 percent for the quarter ended 30 September 2017 (Q2-18, current quarter) as compared to the corresponding year ago quarter (Q2-17, year ago quarter). The...

DTH DTH Operator

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories