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Smaller towns form 41% of internet users: I-Cube study
 
Indiantelevision.com Team

(8 December 2007 8:05 pm)

 

MUMBAI: Smaller towns and cities account for 41 per cent of the internet users in India, according to the 2008 Internet in India [I-Cube] study.

 

Since 2000, cities and towns with a population of 2 to 10 lakhs have shown the fastest rate of growth in internet adoption.

In stark contrast, the share of top eight metros by population has fallen from a peak of 77 per cent in 2000 to a modest 38 per cent in 2007, according to the report which is jointly conducted by the Internet and Mobile Association of India and IMRB International.

 
IMRB International senior vice president and BIRD Group IMRB country manger Mohan Krishnan said, "The distribution of internet users among the four classes of cities covered by the I-Cube has been steadily becoming more equitable, a sure sign that internet is being gradually but steadily expanding to the smaller towns and cities."

Internet and Mobile Association of India president Subho Ray said, "The town class distribution of internet use in 2007 certainly reflects the aspiration of sections of non-metro population to 'live locally but connect globally'."

 

The report says better availability of bandwidth, lower cost of computers, increasing computer literacy and awareness of the usefulness of internet as a tool for communicating and commerce are some of the factors that is taking the internet to smaller towns and cities of India.

The cities covered by the survey include Mumbai, Delhi, Chennai, Kolkata, Bangalore, Hyderabad, Ahmedabad, Pune, Patna, Lucknow, Ludhiana, Coimbatore, Guwahati, Surat, Nagpur, Bhopal, Bhubaneshwar, Durg, Vishakhapatnam, Trichy, Bellary, Panipat, Trisshur and Jalgaon covering 65,000 households.

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