(8 December 2007 12:00 pm)

MUMBAI: Airtel has been recognized as the Best Brand and the Best Mobile Operator at the ‘World Communications Awards, 2007.’

Constituted by Total Telecom, the World Communication Awards is an acknowledgement of companies and individuals responsible for innovations, achievements and great new services in the global communication industry.

The awards were announced at an event in London. Airtel director marketing and communications Gopal Vittal said, “To be seen as one of the biggest, most iconic brands of India and serving over 53 million consumers is a matter of great humility to all of us at Airtel. The latest recognition of best brand from amongst the world’s leading brands is a matter of great honour."

Airtel was chosen over the likes of iiNet, Orange, StarHub, Teo LT, AB and The Egyptian Company for Mobile Services (Mobinil)

Airtel president mobile services Sanjay Kapoor said, "This award bears testimony to Airtel’s single-minded focus on customer delight, product and service innovation, and world class connectivity. This is a notable achievement by the entire Airtel team."

In the best mobile operator category, the other global operators in the final short-list were 3, Orange, T-Mobile UK and Telstra. Together, there were more than 200 entries across categories for the awards.