(7 December 2007 8:25 pm)

MUMBAI: Mauj Mobile has been roped in as the worldwide telecom rights owner for White Feather Films' Dus Kahaniyaan.

Mauj has developed mobile content around the film, including ringtones, themes, and animations based on some striking visuals, catchy songs and dialogues capturing the movie's essence and contemporary mood for users in India.

Special features of the content developed for Dus Kahaniyaan include mobile wallpapers featuring all the 25 actors of the star cast, video animations, and video ringtones of the movie's sound track.

People can download ringtones at Rs 7 - Rs 15, wallpapers at Rs 10 - Rs 15, animations at Rs 10 - Rs 15 and themes at Rs 30- Rs 50. All these can be downloaded by sending a message DUSK to 57007.

Speaking on this initiative People Infocom (Mauj) CEO Manoj Dawane said, "Mauj is known for the quality content and innovative products that it provides to its consumers. With this tie-up with Dus Kahaniyaan, we have attempted to pick up the best from the 10 short films along with 25 film stars and package it beautifully for the mobile screens of Hindi movie enthusiasts. Our association with Eros has been extremely encouraging, giving us the opportunity to work with banners like White Feather Films."

Mauj picked up a fresh story each week from the ten, to ensure in-depth, active and innovative promotional activities for every tale.

Mauj has also created a special new year celebrity greetings designed on the members of the film's starcast.