The launch announcement was made by Union Minister for agriculture and consumer affairs Sharad Pawar and Chief minister of Delhi, Sheila Dikshit, along with Coca Cola COO and president Muhtar Kent.

Announcing the setting up of Coca-Cola India Foundation Kent said, "The Coca-Cola system in India has been undertaking a series of activities for community development and inclusive growth.

"To further accelerate this process of making a 'difference' in the local communities where we operate, we are happy to set up the Coca-Cola India Foundation," he said.

This Foundation with an initial corpus of $10 million would focus on a range of activities including water, the environment, healthy living and social advancement, Kent revealed.

The film carries important scientific facts on environmental pollution and the methods of preventing them.

This 60-minute film will be available in three languages - English, Hindi and Marathi.

The film will be distributed by Coca-Cola India in more than 5,000 primary schools in Maharashtra, Uttar Pradesh, Uttarakhand, Jharkhand, Rajasthan and Madhya Pradesh.

It has been divided into five sections Environment, Conservation of Nature, Eco-System, Climate, and preventing Environmental Pollution and covers topics on conservation of natural resources such as land, livestock, water.

The Coca-Cola India Foundation will undertake activities for sustainable development and inclusive growth by focusing on issues relating to water, environment, healthy living and social advancement, a statement from Coca-Cola Foundation said.

The advisory board members of the Foundation include:

Former Chief Justice of India and Chairman National Human Rights Commission Justice J. S. Verma

Founder/Chairperson, Spastics' Society of India and The National Resource Centre for Inclusion Dr. Mithu Alur

Javed Akhtar

Shashi Tharoor, author and international civil servant and others.

Speaking on the occasion, BAIF Development Research Foundation president Narayn Hegde said, "BAIF has been involved in initiatives on sustainable development including environment protection and natural resources management.

"We have now launched an initiative which is like insurance for years to come because it is the future leaders who need to be educated and aligned to preserve the environment."

Hegde stated also that the film launched today is easy to understand with simple language and suitable animations and the organisation is hopeful that it will have the desired effect on students.