The programmes in the FM station will cater to audience of all age groups.

With the launch in Pondicherry, SFM will be operational in 14 stations. It is already available in Chennai, Coimbatore, Tirunelveli, Visakhapatnam, Bangalore, Hyderabad, Jaipur, Bhubaneshwar, Tirupati, Madurai, Tuticorin, Lucknow and Bhopal.

It will roll out 31 more stations to take the total number of station to 45 across India.