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NBC Universal, Netflix in online deal for TV shows

Indiantelevision.com Team

(3 December 2007 12:00 pm)

MUMBAI: Online movie rental service Netflix and US media conglomerate NBC Universal have announced an agreement. Current episodes of the network's prime time series Heroes can be watched online by Netflix subscribers the day after their airings.

The deal follows NBC Universal's announcement with G4 and Mojo as the off-network cable homes for Heroes and makes Netflix the exclusive SVod outlet for the series and the third arm of the studio's syndication deal.

In addition, Netflix also offers prior season episodes of shows including 30 Rock, Friday Night Lights and The Office. For these shows, Netflix subscribers will have the option of enjoying them on DVD or watching them instantly on their PCs at Netflix.com.

Netflix VP content acquisition Robert Kyncl says, "We are pleased to expand our relationship with NBC Universal Domestic Television Distribution and be part of their innovative distribution strategy. We have a shared interest in strengthening the network's key franchises."

NBC Universal Domestic Television Distribution executive VP, general sales manager Frances Manfredi says, "We are excited to establish Netflix as a part of our off-network syndication strategy for Heroes. This deal reflects the changing landscape of the entertainment marketplace and our objective of finding new buyers that complement our traditional customers."