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ESPN HD expands content with Winter X Games

Indiantelevision.com Team

(3 December 2007 2:00 pm)

MUMBAI: ESPN HD and ABC HD in the US will continue to expand their programming line-ups by offering all 15 hours of Winter X Games 12 in high-definition.

The event takes place in January in Aspen, Colorado. X Games 14 will also be presented entirely in HD and will air in early August, 2008. XCenter, the daily highlight show for both the X Games and Winter X Games, will also be shown in HD on ESPN2 HD.

The Winter X Games sees more than 250 of the world’s best athletes competing for medals and prize money in Skiing, Snowboard and Snowmobile competitions.

ESPN consumer products senior VP, X Games MD Rick Alessandri says, “Offering Winter X Games 12 in high definition raises the bar and allows us to further enhance the experience for our viewers and all action sports fans. Winter X Games 12 is the first ever multi-sport winter action sports event to be presented in HD. This move and our collaboration with Olevia as the HD sponsor of Winter X Games 12 further demonstrates why ESPN is the leader in HDTV.”