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Star launches Mandarin-language channels in US on KyLinTV

Indiantelevision.com Team

(1 December 2007 6:00 pm)

MUMBAI: Pan Asian broadcaster Star and KyLinTV have announced an agreement to launch three Mandarin-language channels in the US on KyLinTV's IPTV platform.

Star Chinese Channel will debut on KyLinTV's premium package. Its programming includes talk shows, game shows, contemporary and costume drama series, lifestyle and variety shows. Signature programs include the self-produced game show Bingo Pool, chat show Gossip Queen and game show Lucky Star.

In the coming months, Channel [V] Taiwan and a channel dedicated to featuring classic Chinese movies will join Star Chinese Channel on KyLinTV.

Star VP distribution and sales and head of Star's North American office David Wisnia says, "KyLinTV's customer base is a perfect fit for Star's sought after programming. Bringing these highly popular Mandarin channels to viewers in North America underscores our commitment to better serving Chinese speaking audiences across the US and Canada.

"From innovative game and talk shows and engaging drama series, to trend-setting youth programs and popular Chinese movies, we are proud to offer viewers access to some of Star's most highly rated Chinese content."

KyLinTV CEO Nancy Li says, "KyLinTV's goal is to bring the best Chinese programming and most choices to viewers. We are pleased to welcome Star - the leading media and entertainment company in Asia delivering top-rated entertainment. With this launch, Star channels will reach Chinese audiences in every US state and Canadian province in North America".