(3 August 2007 7:55 pm)

MUMBAI: Zapak Digital Entertainment Limited has announced the launch of the game 'Cash Back' based on the movie Cash, which is scheduled for release on 3 August.

Presented by Adlabs and directed by Anubhav Sinha of Dus fame, Cash is a movie about three unique diamonds, two teams of thieves and one big heist that spins into a battle for the ultimate prize - the cash. The game can be played at www.zapak.com.

Cash director Anubhav Sinha said, "We are slowly but definitively moving towards an entertainment eco-system where it is becoming extremely important to engage the target audience of a film through multiple exposures across diverse media platforms. Structuring a promotional deal around Cash with Zapak is a win-win situation for both. While the film benefits from exposure to its intended target audience, users of Zapak.com get access to the film property before the film actually hits the theatres."

In the game 'cash back', the player can steer the streetluge with the left and right arrow keys and accelerate with 'A'. The objective of the game is to collect all the diamonds and reach the end. The top ten scorers win music CD's and premier tickets for the movie Cash.

Zapak Digital Entertainment Limited COO Rohit Verma said, "Cash is an action oriented flick and hence merited a racing game. The game 'Cash Back', is a unique chase-cum-hunt racing game, with a choice of three racing tracks, where the player has to collect diamonds while steering the streetluge and reach his destination in record time. This free-to-play game is in complete sync with the theme of the movie. We have two games based on Hollywood blockbusters and one on a Tamil movie. This is the first game based on a Bollywood flick for Zapak.com."

The movie shows agent Shania, guarding a Government of India convoy which is transporting a valuable cargo across South Africa. A gang of robbers masterminded by a top notch thief, Karan, succeeds in carrying out the heist. Karan, Shania's boyfriend, realizes that he has stolen from his girlfriend and the cash which he now has, is marked, which makes him and his team an easy target for the law. The diamond reaches Angad, of the South African underworld, from whom Karan and his bickering team must steal it back and return it to the Indian embassy. All this keeping ahead of Shania and Angad at all times.