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MUMBAI:
VH1 will hop from Zee Turner to The One Alliance bouquet,
joining its sibling channels MTV and Nick. The move comes
into effect from 1 September.
Zee
Turner, on the other hand, is replacing VH1 with English news
channel CNN-IBN to expand its second package. The company
also has recently added distribution of Zee Talkies, a newly
launched Marathi movie channel.
"VH1
is now discontinued for distribution upon termination of the
agreement by the company," Zee Turner said in a release.
MTV
Networks South Asia SVP network development Sanjeev Hiremath
said the migration of VH1 was in process. "Our term with
Zee Turner was expiring. We got a better deal with One Alliance.
Besides, we will have all our three channels residing in one
distribution bouquet," he added.
One
Alliance, which is a joint venture between SET India and Discovery,
distributes channels like Sony Entertainment Television, Max,
Discovery, Ten Sports, Discovery Travel and Living, Sab, Pix,
AXN, NDTV India, NDTV 24x7, NDTV Profit, Animal Planet and
Animax.
Commenting
on the addition of VH1, SET India CEO and SET Discovery chairman
Kunal Dasgupta said, "With the addition of VH1, viewers
will now enjoy the music and lifestyle offering and this will
complete the all inclusive entertainment package of The One
Alliance bouquet. This partnership will mark a landmark deal
and mutually benefit VH1 and The One Alliance offering incremental
viewer base."
Discovery
Networks India MD and Set Discovery director Deepak Shourie
said, "The One Alliance has got the best entertainment
available on television today; be it factual entertainment,
wild life and nature, sports, family entertainment, Hollywood,
lifestyle, action, music, news, kids' entertainment or comedy.
VH1 will only add to being the best in international music
and lifestyle channel."
Talking
of the transition MTV Networks Hiremath said, "Over the
last 2 years, VH1 was available on the Zee-Turner platform
and has a viewership across 20 million households in India.
VH1 is now migrating to the The One Alliance platform. VH1
is sure to augment The One Alliance's offering to its consumers."
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