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MUMBAI:
Big 92.7 FM Mumbai will add new shows and contests to woo
its listeners during the festival seasons of Dussherra, Diwali
and New Year.
The
station has roped in Raju Srivastav of The Great Indian
Laughter Challenge fame to co-host the breakfast show
Big Chai. Raju Srivastav's humour capsules will be
on-air throughout the day in between different shows.
During the time of the ICC World Cup Twenty20 in September,
Big FM will have a show completely dedicated to the Tewnty20
cricket. Besides updating the score, the show will have interviews
of cricket celebrities and interactive contest.
Big
FM programming head Manav Dhanda explains, "The Twenty20
format is new in India. Through the show we will provide information
about the format. The show will also have fun elements which
goes very well with cricket which is all about fun."
The
station is going to launch a shopping contest 'Sabse Sasti
Diwali' during the time of Dusshehra and Diwali. The station
will tie-up with various brands across India, the contest
will offer shopping discount from 9.27 per cent to 92.7 per
cent.
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