(24 August 2007 7:00 pm)

MUMBAI: UTV Motion Pictures has entered into an agreement with US based TitleMatch Entertainment Group for distribution of its film library in retailers and e-tailers in North America.

Under the agreement, films from the UTV Motion Pictures library such as National Award winner and BAFTA nominated Rang De Basanti, Khosla Ka Ghosla, Taxi 9211, Life in a Metro and Parineeta will be made available on the TitleMatch DVD On-Demand.

TitleMatch Entertainment, a subsidiary of Protocall Technologies Incorporated, develops CSS enabled DVD on-demand service.

UTV EVP marketing distribution and syndication Siddharth Roy Kapur said, "We think TitleMatch is at the forefront of a very exciting new distribution model that can substantially increase availability of our movies in the US retail market. Major retailers can use the TitleMatch service to tailor product selection by region or even by individual store location, which is ideal for us."

TitleMatch Entertainment Group president Syd Dufton said, "UTV is a major force in the multi-billion dollar market for Hindi and region specific movies from India. We believe there is a tremendous revenue opportunity with UTV in many geographic markets throughout the United States where demand is particularly strong for movies from India. We are thrilled to be working with UTV and to make their movies available through the TitleMatch DVD on-demand service."

For online orders, consumers browse and select available titles from an e-tailer's website with orders produced at product distribution centers or store locations by using the system's TitleMatch Factory.