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MUMBAI:
Sports marketing group Sportfive has concluded the sale of
England’s Premier League (EPL) rights in the Japanese
market.
Broadcasting company J Sports will air the matches of the
English first league for Japan’s large audience of football
enthusiasts.
J
Sports Broadcasting president Masayoshi Takaba says, “We
are very happy about this agreement with Sportfive. We will
be able to provide comprehensive coverage of the popular English
league matches to our viewers, The Barclays Premier League
is a most prestigious asset for our channels dedicated to
sports.”
The
Premier League has already expressed their contentment with
the finalisation of the TV rights negotiation on the Japanese
market. EPL CEO Richard Scudamore says, “We are very
satisfied with the result of Sportfive’s distribution
of our rights. We welcome J Sports to the circle of partners
of the English Premier League. We are looking forward to working
together in the future.”
As
well as the cooperation with J Sports, Sportfive has entered
into further partnerships with terrestrial broadcasters such
as Fuji TV, TBS, Nippon TV and TV Asahi to secure extensive
free-TV coverage for all FAPL fans in Japan.
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