|
MUMBAI:
FM radio stations across the country are celebrating 60 years
of Independence with a slew of special shows.
On
this occasion, Radio Mirchi 98.3 FM has organised non-stop
specials under the banner Khush Rehne Ki Azaadi which
will run until 15 August.
Radio
Mirchi will have Nikal Padi Azaadi where the station
will promote India's splendour and beauty and listeners will
be given an opportunity to travel to exotic places in and
around Mumbai with their spouse. Radio Mirchi will arrange
for a fleet of cars stocked with food, a map, a compass, and
details of remote and interesting picnic spots around the
city. There will be updates from Mirchi RJs throughout the
day on the couples' progress as they travel to these places.
Another
slot on the station will be occupied by Apna Hai Yaar,
which will focus on what is right and good in India. The station
will air bytes and interviews of celebrities including listeners
from all walks of life to talk about the things they love
about India.
Radio
Mirchi is also orgainisng a 'Freedom' based theme party at
NM College on 15 August. Apart from this, Mirchi will also
organise a quiz contest, Sawal Saat Saal Ka, along
with special performances by Kailash Kher, Taufiq Qureshi,
Anand Raj Anand and Abhijeet Sawant on 'Club Mirchi' with
Jeeturaaj.
Radio
Mirchi Bangalore in association with Flower Xpress will pay
tribute to Independence Day by building a Taj Mahal structure
with fragrant roses.
The
10 ft high, 18 ft wide Mirchi Taj will be made out of 60,000
to 70, 000 roses and decorated completely with saffron, white
and green colours.
Radio
Mirchi Bangalore, has also started a campaign Nimma Maneli
Lalbagh where they will be giving away pots plants and seeds
sponsored by Indo American Hybrid Seeds.
Also
celebrating Independence Day, is Radio City 91.1 FM which
will play songs for 60 minutes back to back at 9 am, 12 noon,
4 pm and 8 pm on 15 August. This will be played across nine
cities Mumbai, Delhi, Bangalore, Chennai, Ahmedabad, Lucknow,
Hyderabad, Jaipur and Vadodara.
Radio
City Hyderabad in association with an NGO Bhumi will organise
a 24-hour construction activity bringing down a dilapidated
school building and laying foundations for 18 new classrooms
at Rasoolpura Government High School.
Radio
City Bangalore is hosting a fun filled '5-a-side' hockey match
at the Karnataka State Hockey Association Stadium on 15 August.
The station in Lucknow will run a week long of festivities
revolving around the 5 Fundamental Rights of our Constitution
with an element of fun.
Radio
City national head marketing Rana Barua said, "We at
Radio City have planned an eclectic mix of interactive offerings
to celebrate 60 years of Indian Independence with our listeners.
The idea was to connect with people on a much larger humanitarian
level - not only as innovative infotainers but also as a conscientious
organisation sensitised to the needs of the society we live
in. Keeping up to the spirit of the day, we at Radio City
extend our choicest greetings to all this Independence Day!"
Coming
to Mumbai, Big 92.7 FM RJs will celebrate the day around the
theme 'Father of the Nation' in the breakfast show Big
Chai. Big RJs Rohit and Sujata will have a skit on the
show Chal Kalti Maar about freedom from 'torture' and
'suppression from men'. Big Googly with Shekhar Suman
and RJ Shalini will run contests around 'travel free' where
they will call train and bus commuters and ask them what would
they like the trains, buses, rickshaws and taxis to be free
of. Love Main Twist with RJ Kalindi will feature topics like
'freedom' from parents, jealousy, possessiveness, abusive
relationships.
Big
FM Bangalore will have live shows for 60 mins in line with
'60 years of Indian independence' hosted by Kannada film actors.
Jawaharlal
Nehru's the 'tryst with destiny' speech will be put on air
on the midnight of 14 August in 94.3 Radio One. In BBC
Ek Mulaqat, Sanjeev Srivastav will rope in cricketers
Sachin Tendulkar, Saurav Ganguly, Mahendra Singh Dhoni and
Zaheer Khan.
In
association with BBC, Radio One will have a retrospective
look at the 60 years of Bollywood. Through a special show,
Radio One will take the listeners through a journey from station
to station with city updates on the best radio station in
the country by special BBC correspondents.
As a part of the celebration 91.9 Indigo Goa will interview
freedom fighter Madhukar Mordekar who fought in the 1947 struggle
while the Bangalore station will interview young politician
Milind Deora.
To commemorate the diamond jubilee year, Fever 104 FM is giving
out 60 diamonds to its listeners.
Red
FM is celebrating the day by playing the station's song called
Prayas all through out the day to criticises the law
breakers of the land. Red FM Independence day activities will
revolve around the theme 'Use Your Freedom. Don’t abuse
it'.
Red
FM COO Abraham Thomas said, "Our attempt is to rejig
the young Indian mind while they celebrate India’s 6
decade long freedom. Red FM team has composed a satirical
song characterising the present scenario of the nation and
its typical citizen. This campaign will run across all three
cities during the Independence week. Red FM salutes the spirit
of freedom and ignites the spark of patriotism in every Indian
through all the programming initiatives on the radio station.”
In
Kolkata, Red FM has launchesd Azaadi Ki Demand where
the station will give listeners an opportunity to share their
views on what they look for and what they would like to demand
from a free country like as India.
Red
FM, Delhi has kicked off Angrezon Bhaarat Chhodo Campaign,
a humour segment that hits hard at people who use fake anglicised
accent, swear by foreign brands and look down upon Indian
names. Red FM, Delhi will also air a special segment Dada
Dadi ki kahaniyaan which is an attempt to put forward
views of yesteryear’s freedom fighters on the present
India.
|
