(4 April 2007 6:00 pm)

MUMBAI: Indian free video sharing site Aapkavideo.com AapKaVideo has announced that it now offers its Lite offering catering to the mobile savvy genre.

AapKaVideo Lite is a concept where AapKaVideo users can shoot videos and upload them directly onto AapKaVideo website.

AapKaVideo project manager Kokila says, “We felt that the youngsters were essentially sharing only photos via many mobile features and wanted to bridge a gap wherein they can easily upload their videos directly onto the AapKaVideo website for free . Users can also freely browse for videos from www.aapkavideo.com and view those videos on their video compatible mobiles - www.aapkavideo.com/m/".

AapKaVideo is looking to simplify this approach of uploading/sharing and browsing/viewing videos with such ease that the concept is expected to gain traction very quickly.

Aapkavideo says that it is witnessing increased interest from advertisers. It says that it is open to partnering with potential companies/Television channels wherein they can upload serials (both old and new) onto the platform. Then viewers from across the world would benefit from a near real time access to their favorite programmes so they never lose a continuing episode again!”

The site is planning to also come out with a contest shortly that would allow the mobile savvy genre to post their videos shot on their mobiles and uploaded to AapKaVideo using AapKaVideo Lite. The winners of the best videos can take home Apple iPods.

AapKaVideo is also interested in a revenue sharing tie-up with film producers and television channels in hosting copyrighted content.