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Nat Geo Intl to launch an adventure channel next month Team

(4 April 2007 6:00 pm)


MUMBAI: National Geographic Channels International (NGCI) will launch a channel Nat Geo Adventure on 1 May 2007.

Nat Geo Adventure will be available in more than 40 countries around the world including Italy, Singapore, Hong Kong, Indonesia, Thailand, the Philippines, Australia, Israel, Africa and the Middle East. The channel will also appear in block format in Spain, Portugal and Latin America.

Nat Geo Adventure programmes will look to infuse a fresh feel into adventure and exploration – signature themes of National Geographic. Nat Geo Adventure engages young backpackers and travellers craving edgy content that mirrors their own curious and fearless nature.

NGCI CEO David Haslingden says, “Nat Geo Adventure captures the attention of a younger audience eager to stretch the boundaries of their knowledge about the world and their own limitations.

“The channel offers another platform for NGCI to provide high quality programming that captures the spirit of adventure and exploration that is at the core of the National Geographic brand”.

Whether viewers want to feel the rush of surfing a 20-foot wave or find inspiration from an unpredictable road trip, Nat Geo Adventure will look to tell stories with impact. It sees itself as being more than just a travel channel. It will chronicle people whose life-changing travel experiences have transformed how they see the world and themselves.

Nat Geo Adventure will aim to balance localised content with overarching story lines. The channel’s first original commission to premiere is the ten-part series Chasing Che. This chronicles the journey of two young Latin Americans as they retrace the route that Ernesto “Che” Guevara took through South America in his book The Motorcycle Diaries.

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