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MUMBAI: The nominations for the Idea IIFA awards, Yorkshire
were announced and released worldwide this evening by the
IIFA brand ambassador Amitabh Bachchan.
It was also announced that the voting for the Idea IIFA awards
would be open to audiences of Indian Cinema all across the
world. The Idea IIFA award would be held at the Hallam FM
Arena, Sheffield, Yorkshire as a highlight of the IIFA weekend.
The IIFA weekend is conceptualized and promoted across the
world by Wizcraft International Entertainment Pvt. Ltd.
The announcement was done as a result of the industry voting
for the Idea IIFA awards in February. Results of the industry
voting were audited by Pricewatehouse Coopers, the auditing
firm for the IIFAs and Oscars. The voting by fans and supporters
of Indian Cinema is now open on www.msn.com and www.indya.com,
beginning today (3 April) and continues till the end of May.
The results of the online voting will determine the winner
of the award.
IIFA continues its association with Idea Cellular Pvt Limited,
the cellular provider. Speaking on the association with IIFA,
Idea Cellular MD Sanjeev Aga said, "Idea IIFA awards offers
us the best platform to demonstrate the true essence of mobile
and entertainment convergence. With Idea IIFA there is an unmatched
value we provide to our customers by providing them three aspects
of entertainment and engage them through the all powerful mobile
phone. With Idea IIFA awards, our privileged customer will have
access to specially created merchandise, contests, video and
MMS downloads and several other value added services. Only Idea
can take you there."
Another announcement at the conference was that of the Idea
IIFA star ki talaash. IIFA and Idea cellular are looking
for two very special Indian fans who will be given the opportunity
to become a star at the IIFA weekend in Yorkshire. These lucky
fans would be chosen through a reality show on Star TV.
The press conference also reiterated the announcement of
the IIFA bond for global cool, launched at Madame Tussads
in London. It is a pertinent issue on global climatic change
across the world and this issue will be addressed through
IIFA global campaign during IIFA weekend this year.
Speaking on the occasion Mr Bachchan said, "Global Cool
and IIFA are using credible global platform to address the
issue of global warming. Taking this endeavor to make people
aware that climate can change reality and we have the power
to preserve our planet. It's not just about award function
but about India and it's high profile and hugely popular film
industry focusing the world and India's attention on climate
change."
IIFA continues it's association with Star TV, the worldwide
broadcast partner for IIFA awards in Yorkshire. Star India
EVP Ajay Vidyasagar said, "We are delighted to again
come together with IIFA to bring you the IIFA weekend on Star
TV. We look forward to bringing all our viewers excellent
programming before the weekend and above all star studded
Idea IIFA awards in June."
The IIFA weekend will be from 7–10 June in Yorkshire.
The venue will host the stars of Indian Cinema, government
office bearers, corporate heads and several Indian Film fans
from all across the world.
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