global head of media research Steve Garton says, "We set out
to find what the world thinks about some of the most important issues
facing our planet today. The survey shows some strikingly common
views, but also illustrates how the climate issues facing specific
countries influence their views about how they can tackle the problem.
There does appear to be a need for better education about the matter
across all markets."
World editorial director Sian Kevill says, "The results of
this global survey have given us some fascinating talking points
to analyse and discuss during our month-long Climate Watch
season on the channel throughout April. I’m certain
our viewers, many of whom are from the countries involved in the
survey, will be as surprised as they are alarmed by some of these
Synovate Global Omnibus survey on climate change interviewed 14,220
respondents across 21 countries including: USA, China, France, Germany,
Hong Kong, Singapore, Australia, India, Japan, Poland, Dubai, UK,
South Korea, Brazil, Italy, South Africa, Norway, Spain, Denmark,
Russia and Canada.
survey was conducted throughout February 2007, during which time
the Intergovernmental Panel on Climate Change (IPPC) issued a major
report from the contributions of more than two thousand scientists
specialising in the topic. It indicated there was a direct link
between climate change and human activities.
of the key findings included:
than two-thirds of the world are concerned about climate change
with the South Africans and Brazilians most anxious. As a
result they are most likely to encourage their friends to become
in the two major industrialised nations not to have signed the Kyoto
Protocol are well ahead of their leaders, with 84 percent of Australians
and 57 percent of Americans concerned about climate change.
are unclear as to the consequences of climate change. One in seven
who had an opinion on climate change did not know what the main
danger would be, such as desertification, drought, flooding or hunger.
Asians (Koreans, Chinese and Singaporeans) especially remain uninformed
about the dangers of climate change.
percent believe one country is responsible and almost all of those
look at the United States. Two-thirds of all respondents blame the
US before any other country.
- Almost four in five Americans however think that no one country
is to blame while more than 40% of Indians think that India is most
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