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MUMBAI: Stephen Arnold Music, which is into composing sonic
branding original music, tones and sound effects for networks,
television stations, advertising agencies and film companies
around the world, and APM Music, a production music company
have signed an agreement to leverage APM's and Stephen Arnold
Music's combined strengths in the local television market.
Under the terms of the agreement, Stephen Arnold Music will
be the local television sales agent for APM, with the ability
to provide its station partners access to APM's diverse range
of music genres and styles, for use in promotional spots,
public service announcements and commercials and programming.
"We have long known of the high regard and stellar reputation
of the team at Stephen Arnold Music in the local television
market," said APM President Adam Taylor, "This is
a company well-versed in the unique music needs of local broadcast
stations and with a shared commitment to superior customer
service and quality of music. By partnering with them, we
are able to leverage their deep penetration into the market,
thereby making our music available to a much larger television
station audience" he added.
"We have a long history of successful relationships
at the local station level and, as a result, an intimate understanding
of the music needs of these outlets," added Stephen Arnold.
"The ability to offer APM's extraordinary library for
use in news promos, programming, tune-in spots and PSAs is
a tremendous benefit to our TV station colleagues, making
the creation of timely, effective spots that leave a lasting
impression with their viewers a great deal easier."
APM's website includes MyAPM, an advanced search engine, project
organizer and delivery system, with more than 225,000 recordings
in all musical genres , features that are big selling points
for local TV stations, according to Arnold.
XETV San Diego, California Fox 6 News chief editor Andy Neil,
commenting on the MyAPM website, says, "I'm actually
addicted to APM's website. When I'm looking for music, I prefer
to use it. I can search and filter and sort through the tracks
in numerous ways until I find the perfect track that fits
my needs exactly. It's fast, simple and intuitive."
APM Music, a joint venture of EMI Music Publishing and BMG
Music Publishing. It provides American and Canadian production
clients with exclusive access to over 225,000 recordings of
music specifically produced for use in film, television, radio,
and new media productions.
As a multiple Emmy, Addy and Promax Gold award-winning music
production company, Stephen Arnold Music has over 15 years
of experience in delivering the sounds that make a difference
to networks, television stations, advertising agencies and
film studios the world over.
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