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MUMBAI: Legendary songstress Asha Bhosle yesterday took out
some time from her schedule to meet the lucky winners of the
'Tata Tea - Asha with Friends' contest. It was a dream come
true for the winners when the melody queen not just spoke
to them and shared her experiences, but also gave away autographed
mementos.
 Addressing
the gathering, she said, "It feels great to be here today
among my fans, thanks to Tata Tea. I heartily congratulate
Tata Tea for the manner in which they continuously strive
to establish a closer connect with their consumers and I hope
they attain even greater heights in the years to come."
As part of the contest, Tata Tea invited television viewers from across the country to answer a simple multiple-choice question. 5 lucky winners of this contest are here today for a tea date with the songstress.
Speaking on the occasion, Tata Tea Limited Group, product manager Sushant Dash said, "As a company we keep ourselves in close touch with the consumer and bring innovation to the market based on consumer insight. 'Tata Tea - Asha with Friends' contest is a step in that direction. As India and its consumers have evolved, Tata Tea has sought to keep pace with changing times and consumer needs by adopting a relevant and contemporary positioning platform. The need was seen to evolve the brand's positioning from a mere transactional relationship with the consumer to a deeper, emotional one. Today, Indians are striving to achieve and the accent is on 'hoping' and shaping one own destiny rather than 'coping' with what is fait accompli. It is in this play of dreams and aspirations which have no limits, that Tata Tea is positioned as a brand that activates one to take on challenges."
In the music album entitled 'Asha & Friends', Asha Bhosle
has got in tune with some of the best known achievers from various fields who have rarely been heard singing. Mauj, has produced the project which boasts of names like Sanjay Dutt, Brett Lee, Urmila Matondkar and the Sa Re Ga Ma Pa Lil' Champs who have joined Asha Bhosle for duet numbers in the album.
Tata Tea is a leading player in the global beverages market with a
presence in over 40 countries. The company has steadily transformed itself from being principally a plantation business to emerge as a key player in the branded and value added tea and emerging beverage market. | 
