(2 April 2007 6:00 pm)

MUMBAI: US technology firm Apple has announced a Complete My Album iTunes service.

This allows customers to turn their individual tracks into a complete album at a reduced price by giving them a full 99 cent credit for every track they have previously purchased from that album.

Apple VP iTunes Eddy Cue says, "Music fans can now round out their music collections by upgrading their singles into complete albums with just one click, and get full credit for those songs they have previously purchased from iTunes.

Sony BMG Music Entertainment president, global digital business and US Sales Thomas Hesse says, “iTunes continues to revolutionise the digital music industry by offering music fans innovative ways to explore and enjoy new music. With Complete My Album, iTunes is giving music fans the best of both worlds—the ability to discover great new music by buying just the single and a credit toward the purchase of the complete album.”

Complete My Album offers customers up to 180 days after first purchasing individual songs from any qualifying album to purchase the rest of that album at a reduced price. When users buy any song on iTunes the corresponding album will immediately appear on their personalized Complete My Album page with the reduced price listed.

For example, a user who’s already purchased three 99 cent singles and decides to buy the corresponding $9.99 album would be able to download the remaining songs to complete the album for just $7.02, without having to buy the singles again.