(2 April 2007 6:00 pm)

MUMBAI: GlobeCast WorldTV, which aggregates and distributes international television in America, and Sivoo which claims to be the first US net TV network of multicultural on-demand entertainment programming have announced a deal.

Content from more than 60 of GlobeCast's WorldTV channels will be carried by Sivoo when the service becomes available in June.

GlobeCast WorldTV will license a range of programming to Sivoo. The television packages will be distributed via SIVOO's Internet TV network. Content will be available in languages including Tamil, Chinese, Russian, Telegu, Persian, Bengali and Romanian.

GlobeCast America CEO Mary Frost says, "Sivoo is focussed on the same objective as we are: to bring quality multicultural programming to the burgeoning ethnic audiences of the United States.

"This agreement reflects that shared aim and signals the start of a mutually productive relationship of which benefits will be realized by both organizations and, especially,
visitors to sivoo.com."

As a global content management company, GlobeCast delivers worldwide more than 700 full-time television and radio channels to leading DTH, cable, IPTV, broadband and mobile platforms via its global fiber and
satellite aggregation and distribution network.

Through its WorldTV international channel distribution arm, and via its IPTV broadcast center in Los Angeles, GlobeCast uniquely distributes content in full broadcast
quality high-bandwidth video, providing optimum signal quality for full-screen television viewing via broadband.

Sivoo CEO Burhan Fatah says, "GlobeCast WorldTV represents and distributes some of the best and most popular multicultural content, regardless of platform. Sivoo is thrilled to be adding an initial 60 WorldTV channels to the Sivoo Internet TV network.

"The programming will be available in the languages of many of America's fastest growing ethnic audiences, making sivoo.com a more attractive venue for viewers and advertisers alike."