Television

4Kids Entertainment introduces 'Viva Pi?ata' at Mipcom 2006

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MUMBAI: 4Kids Entertainment, Inc., has set Mipcom 2006 for the launch of the international sales efforts for its new 3D CGI animated television series Viva Pi?ata. 4Kids Entertainment executive VP International Brian Lacey announced that the 26 half-hour episodes in the series will be available to international buyers at this year's market.

"Viva Pi?ata will bring a fresh comedic appeal to kids with its witty writing, clever dialogue and colorful cast of characters," said Lacey. "The series, which has stunning 3D CGI animation, will provide broadcasters with excellent scheduling flexibility, whether it's broadcast as 26 half-hours or 52 eleven-minute cartoons. We're also confident that because the show appeals to both boys and girls equally, it is a very advertiser friendly opportunity for broadcasters around the world."

4Kids has exclusive rights to represent Viva Pi?ata worldwide across broadcast, home video, music and merchandise licensing, informs an official release. According to Lacey, the animated kids television series is already set to premiere this fall on 4Kids TV in the US and Canada's YTV.

In Viva Pi?ata, viewers are introduced a cast of pi?ata "friends" who embark on wild adventures with mysteries to solve and parties to be had on Pi?ata Island. The ensemble cast of outrageous characters include the classic superstar Hudson Horstachio, the ever-nervous Fergy Fudgehog, the keenly observant Paulie Pretztail, and the practically perfect Franklin Fizzlybear -- with more pi?atas being discovered all the time, adds the release.

4Kids Entertainment, provides high quality children television entertainment. Over the past decade, 4Kids has produced and launched such as Pokemon, Yu-Gi-Oh!, Yu-Gi-Oh! GX and Teenage Mutant Ninja Turtles among others.

4Kids has selected Bardel Entertainment, a Vancouver-based animation company, to execute the 3D CGI animation in hi-def format. With over 15 years experience in animation, Bardel Entertainment's clients include Dreamworks SKG, Warner Brothers, Fox, Nelvana and Disney Interactive among others.

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