Television

Channel [V] kicks off reality VJ hunt 'VJ Freshers'

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/09/13/Untitled-1_12.jpg?itok=7Jh4GLEK

MUMBAI: Channel [V] has invited aspiring VJs to register for a reality cum talent hunt show VJ Freshers - the class of 2006.

At present, the channel has nine VJs on board. In search for a new face, the channel is calling for potential VJs from Mumbai, New Delhi, Bangalore and Pune. The quest will be lead by the old VJs of the channel, Ranvir and Vinay.

Channel [V] head honcho Amar K Deb says, "We are in the mood to shake things up again and we are looking for some freshers who have got what it takes to make the world sit up and take notice. We are going to find them, train them and hone their talent and attitude and then we are going to let them lose on television audience."

Interestingly, this is the first time the musi arm of Star India is running a VJ hunt.

To create the buzz on the arrival of VJ Freshers and the opportunity it offers, the present VJs will visit various colleges in the cities and provide tips on careers. The channel will be also be using Star's website indya.com to pull in more contestant to register.

The VJs will be fanning out to various colleges to pick out those they believe have potential. The selected ones will be put through a series of interviews and tests to shortlist the best from each city. The contestants will have to face some verbal jousting with the jury and some action in front of the camera as well.

The jury will select eight finalists who will spend a week in Goa wherein they will be put through tests, leading up to the selection of the winner. The whole process is expected to take three months. The television audiences will also be able to participate through six episode series that will be on air.

Channel [V] has roped in Pantaloon and Maybelline as the main sponsors along with eight associate sponsors, which include Brylcreem, Moto Slvr, HP, 7UP, Scooty Pep+, McDonalds, Mrs Marino and Colgate Max Fresh.

Pantaloon and Channel [V] are cross-marketing their respective brands through the VJ Freshers - the class of 2006. Pantaloon Retail, last year changed its positioning from a family-oriented store to a fashion store, sporting the baseline 'Fresh Fashion'.

According to Pantaloon president marketing Sanjeev Agrawal, "Pantaloon stands for fresh fashion. Channel [V] is a channel, which the youth identify with and Pantaloon Fresh Fashion also addresses youth."

The programme will be promoted through various Pantaloon outlets across the country. The customers will be awarded with special offers --'cut the queue' - in order to participate in the job hunt. At various outlets also, the VJ's will interact with the customers. The outlets will run contests and will create the buzz through radio spots as well as through other media.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/08/nd.jpg?itok=YM-bhHTo
NDTV 24X7 returns to top 5 in BARC week 48

NDTV 24X7 re-entered the top five of the English news genre in week 48 of BARC ratings. Aaj Tak yet again stood on top in all the three genres.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/08/trivago.jpg?itok=wfbO4AEk
Trivago most advertised in BARC week 48

Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 24 November 2018 and 30 November 2018.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/08/kumkum.jpg?itok=pzRg5SSO
Zee Anmol leads GEC urban in BARC week 48

Zee TV climbed to the second position from fifth position as compared to the previous week in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 48 of 2018. Sony Pal and Star Utsav interchanged their second and third positions in the rural market. Star Plus and Zee TV...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/08/Sudhanshu-Vats.jpg?itok=GxlmKcXA
Transform by tackling moral dilemmas: Sudhanshu Vats

Media companies can no longer ask ‘if’ changes are happening. They are, there’s no doubt about it. But now it’s a question of how to respond. Addressing the CII Big Picture 2018 in New Delhi, Viacom18 group CEO and MD Sudhanshu Vats spoke on the topic of ‘Changing M&E landscape - from...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/07/zee.jpg?itok=aoMaGwbx
Zee Telugu Announces World Television Premiere of Shailaja Reddy Alludu starring Naga Chaitanya and Anu Emmanuel

Zee Telugu is here to infuse you with uncontrollable laughter and mind-blowing action with the premier of Super Hit Telugu movie Shailaja Reddy Alludu.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/07/Prasar-Bharati.jpg?itok=6lZF8ytY
Prasar Bharati CEO on convergence and public b'casting

Prasar Bharati’s CEO Shashi Shekhar Vempati, while dwelling on convergence and its relevance to India’s pubcaster, opined that it was important to understand the changes happening in terms of media consumption and distribution to evolve and plan for the future ahead.  

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/06/dd.jpg?itok=tB6G59aR
Doordarshan launches new educational channel DD Roshini

Doordarshan has launched a new educational channel DD Roshini as part of Bruhat Bengaluru Mahanagara Palike’s (BBMP) project.

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/06/cii.jpg?itok=baar5LKJ
Media consumption in India growing @9% in last 6 years: CII-BCG report

The Indian media industry, experiencing disruptions, is witnessing an increase in consumption that has been facilitated by proliferation of broadband too and over the last six years has been growing at nine percent.

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/06/ryan.jpg?itok=-dNcF-MA
MTV’s Ryan Mendonca signs with BANG BANG as Director

Armed with over a decade of experience in the world of advertising, Mendonca started his filmmaking career at MTV

Television TV Channels Music and Youth

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories