TV9 targets September-October launch of Kannada news channel

MUMBAI: TV9, the Hyderabad-based media firm promoted by venture fund i-Labs Associated Fund and Chennai-based Unify Wealth Management, is all set to enter the Kannada market with a news channel. TV9 Kannada is aimed at a September-October launch.

"TV9 is all set to launch its news channel in the Kannada market. We are tentatively targeting a launch date within the September-October period. The dry run is already on," says TV9 Kannada director Mahendra Mishra. TV9 already runs TV9 Telugu, a news channel in the Telugu language.

TV9 Kannada will be joining Sun Network's Udaya News, the only other news channel in the market. And the timing of the launch will be very crucial for the channel, since the Rs 2 billion market is also awaiting the launch of Kannada Kasturi, the infotainment channel promoted by the Bangalore-based Kasturi Media Pvt Ltd (KMPL). Kannada Kasturi is targeting a November launch.

TV9 Kannada will be following a 'market expansion strategy' rather than setting up head-on collision situations with the rival channels. "Our plan is to expand the market further. We are looking at building a new market. News as a genre in Kannada hasn't been really explored by the existing players as yet. Our effort will be to fill this vacuum with a very different kind of programming," Mishra says.

TV9 is projecting the Kannada channel as "Kannada's national channel". "The plan is to give Kannadigas a national channel, which speaks their language. We will be raising the bar in Karnataka, by bringing in the national standards and quality of news coverage and presentation. Our focus will be on local-oriented news, but the packaging will be completely of national standards," Mishra explains the strategy.

The free-to-air channel will have the retail advertiser segment playing a crucial role in its plans, Mishra adds. "Retail advertising is a huge area of activity in Karnataka. It is really booming and we will be exploring this segment to the fullest."

The otherwise sleepy Kannada television market is expected to witness a lot of action this year with the entry of TV9 Kannada and Kannada Kasturi. The proceedings have already been kicked off by Zee Telefilms, which launched its entertainment channel Zee Kannada in May this year.

Says Zee Kannada business head Venkat Giridhar on the key learnings the channel had in this three-month period: "Unlike any other South market, Kannada is open to all the other languages, whether it is Hindi, English, Tamil or Malayalam. Hence, it is kind of a complicate market for a new entrant. Our effort has been to educate the viewer on genres other than films and soaps. We are going ahead with our plans and will be launching a lot of new programmes which would fit into categories such as talent hunts and reality shows in the coming days."

Latest Reads
Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) genre dethroning Zee Anmol according to Broadcast Audience Research Council (BARC) all India data for week 2 of 2018.

Television TV Channels Viewership
BARC week 2: Aaj Tak leads Hindi News in all three markets

MUMBAI: Republic TV continues its leading streak in the second week of the year as well in BARC All India ratings. News Nation stays in the top five chart in week 2 of 2018 in Hindi News Rural market. Aaj Tak tops the chart again in Hindi News Urban market.

Television TV Channels Viewership
Dsport acquires India rights of tri-nation tournament in SL

Discovery’s sports channel Dsport has acquired the exclusive India broadcast rights of Nidahas Trophy 2018, a tri-nation international T20 tournament involving India, Sri Lanka and Bangladesh. The transaction was facilitated by Lagardère Sports, the global marketing consultant of Sri Lanka Cricket...

Television TV Channels Sports
Pittie Group launches news portal

Pittie Group has launched LatestLY its new portal for trending stories across categories like world news, politics, sports, entertainment, lifestyle,technology, automobile etc. It is being developed as the go-to platform for anybody wanting a complete understanding of trending stories.

Television TV Channels News Broadcasting
Catch Rekha's stellar performance in 'Biwi Ho Toh Aisi' on Sony MAX2

MUMBAI: Rekha’s fans are in for a sweet surprise this week as India’s iconic Hindi movie channel from Sony Pictures Networks, Sony MAX2 is all set to air classic movie Biwi Ho Toh Aisi. A light-hearted family drama stars Bollywood legends Farooq Sheikh and Rekha in lead roles and marks the debut...

Television TV Channels GECs
The seasonal show saga on Indian GECs

MUMBAI: Daily soap operas, with an infinite number of episodes, is the unique feature of India’s TV entertainment offering. From the era of a single national broadcaster to today where you can pick from a plethora of general entertainment channels (GECs), times have surely changed. What is slowly...

Television TV Channels GECs
Star ushers in IPL's new era with a bang

Star India is all set to reinvent the Vivo Indian Premier League (IPL) 2018 by increasing fan-engagement levels and bringing the sporting spectacle even closer to cricket fans across the country. The broadcaster’s press conference in Delhi today started with Sophia, a robot, in conversation with...

Television TV Channels Sports
Zeel numbers up on higher ad revenue in third quarter

The Subhash Chandra led Indian television network Zee Entertainment Enterprises Limited reported 11.5 percent and 28.3 percent increase in consolidated total revenue and profit after tax (PAT) respectively for the quarter ended 31 December 2017 (Q3-18, quarter under review) as compared to the...

Television TV Channels GECs
Ramdev wants telecast fees waived off for devotional channels

Baba Ramdev today took a shot at the government for imposing high tax on telecasting devotional TV channels.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories