Television

ABC to make music video for 'Grey's Anatomy'

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MUMBAI: US broadcaster ABC and Epic Records have partnered to produce a music video for the show Grey's Anatomy.

The video will combine scenes from the third season of the medical soap and The Frays title track video from their gold debut album, How to Save a Life. In India the show airs on Star World.

ABC senior VP marketing Mike Benson says, "Music has become an integral part of the storytelling on Greys Anatomy. Using a song like How to Save a Life really captures the tone and essence of the show. Its a great opportunity to take moments from the programme and present them in a new and entertaining way for existing fans and people not familiar with the series."

Epic Records senior VP, marketing Lee Stimmel says, "The partnership of The Frays How to Save a Life and Greys Anatomy is a perfect match. The use of the song in last seasons episode was truly compelling and had a huge impact with fans of the band. Both How to Save a Life and Greys Anatomy have a similar emotional connection with fans. Its exciting to expand the pairing and spotlight this connection."

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