Cable TV

Filmy launches its gaming property 'Filmy Stock Exchange'

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/08/12/Untitled-1_17.jpg?itok=wNuQWMa-

MUMBAI: For those who love to play the stock exchanges and are fascinated by Bollywood, Sahara's Hindi movie channel Filmy has launched Filmy Stock Exchange.

Beginning 1 October, this game will be played through the internet and mobile and it will give Bollywood fans across India an opportunity to "own" their favourite stars by trading for them. It could be anybody from Sharukh Khan to Aishwarya Rai.

Actor Arshad Warsi is the brand ambassador for this new show. "The idea of FSE is fascinating. The younger audience will be able to connect with it very well. There can't be a more engaging way of learning the workings of the stock exchange. It's simple and fun to play."

Registered users will initially get 1000 Filmy Rs (FRs) to create their portfolio of stars. The stock prices of each star will change every hour on the basis of their box office performance, trading trends, industry news and gossip. And in the process players can redeem their filmy Rs for big, exciting prizes.

Talking about the game, Sahara One Media And Entertainment Limited CEO Shantonu Aditya says, "In today's media scenario, interactivity and convergence are key to a brand's growth. FSE is a cutting-edge initiative to take the channel's brand proposition forward."

"It's a one stop destination for all film buffs if one plays intelligently. And moreover there are prizes every week. We are in the process of tying up with brands for the prizes," adds Aditya.

The publicity campaign for the show will begin soon with 30 or 60 second teasers. It will also give the viewers an insight into how to play the game. Once FSE kicks off the channel is planning collaborations with radio stations and trade magazines.

Filmy business head Ashutosh says, "This is an absolutely new concept. In a way it will be a parameter for the players to check out where their icons stand. It's just not an engaging property for our viewers, it's a good brand for our advertisers to associate with. It's a multimedia property in the true sense of the term."

"The response from the film fraternity has also been exciting. There will be 30 stars at the end of every month. And by the end of each month, around three stars will go out and more will be added on the show," added Shailesh Kapoor, head of marketing and content.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/mib%20%281%29.jpg?itok=w9Hpa4Ke
Odisha MSO sealed for showing unauthorised channel

Mahaveer Digital, a multi-system operator in Odisha, has been sealed by the concerned authorities for telecasting an unauthorised television channel.

Cable TV Multi System Operators
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/Sunil%20Bharti%20Mittal-800x800.jpg?itok=IU-iFVbe
MSOs among Top 5 fastest net providers, telco Airtel leads the pack

MUMBAI: Cable TV companies have begun featuring in the country's top five companies that lead in providing the fastest internet speed and downloads. Although lead by the top telecom company Bharti Airtel, the cable TV companies in the fast-net list are -- 7 Star Digital and Hathway, according to...

Cable TV Multi System Operators
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/16/Hiren_Gada-T_Panesar.jpg?itok=vohzeeQS
Premium VAS: Shemaroo, Hathway tie up

MUMBAI: Shemaroo Entertainment Ltd, one of the leading content owners, is joining hands with Hathway, one of the largest cable networks to change the dynamics of TV viewing in India.

Cable TV Multi System Operators
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/15/VD%20Wadhwa-800x800.jpg?itok=sdEYqDy0
Siti subs rev up; one million subs migrate to pre-paid billing

BENGALURU: The Subhash Chandra-led Siti Networks Limited (Siti) formerly known as Siti Cable Network Limited, reported 40 percent growth in subscription revenue for the nine month period ended 31 December 2016 (9M-19, YTD) which the company says was Rs 408 in its earnings release.

Cable TV Multi System Operators
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/13/Bibhu%20Rath%20%281%29.jpg?itok=He71HOix
Analysis: Ortel Q3 numbers take a hit

Despite a 6.5 percent year-over-year (y-o-y) increase in Total Income from Operations (TIO), the Bibhu Prasad Rath led regional cable television and broadband internet player Ortel Communications Limited (Ortel) reported a net loss for the quarter ended 31 December 2016 (Q3-17, current quarter) as...

Cable TV Multi System Operators
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/13/Bibhu%20Prasad%20Rath-800x800.jpg?itok=cIfpPEcV
Ortel 9M FY17: Cable TV rev grew by 35pc, broadband by 18pc, income by 12pc

MUMBAI: Ortel Communications Limited (Ortel), one of the leading cable television and high speed broadband service providers focused in the Indian states of Odisha, Chhattisgarh, Andhra Pradesh, Telengana, West Bengal and Madhya Pradesh, announced its financial results for the quarter and nine-...

Cable TV Multi System Operators
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/09/rajan-gupta%20%281%29.jpg?itok=K62w5Ajf
Hathway revenue and operating profit up in third quarter

Indian multi system operator (MSO) Hathway Cable and Datacom Limited (Hathway) reported 25.5 per cent growth in Total Income from operations (TIO) and 46 percent growth in operating profits (EBIDTA) for the quarter ended 31 December 2016 (Q3-17, current quarter). The company reported TIO of Rs 337....

Cable TV Multi System Operators
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/09/panesar%20%281%29.jpg?itok=k_Oi5BLz
Hathway launches ad-free value-added service

Hathway Cable and Datacom have announced the launch of a new segment– Hathway Special under its cable business. The service is currently available to only DTH subscribers. For all the Hathway subscribers, the ad-free service will be offered for a free preview starting from 9 February for 30 days.

Cable TV Multi System Operators
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/08/inside%20%281%29.jpg?itok=3RAM2jax
No going back on DAS despite difficulties in P-IV: MIB

NEW DELHI: Even as he admitted the fourth phase of digital addressable system for cable television was the most difficult, advisor (DAS) in the information and broadcasting ministry Yogendra Pal has said there is “no going back on the deadline of 31 March 2017.”

Cable TV DAS

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories