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Breakthrough Animation forays into multi-platform programming

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MUMBAI: Breakthrough Animation Inc., a Canadian animation production company, announced at Mipcom 2006 that it will create cutting-edge multi-platform vignettes for three of its most popular animated series, Atomic Betty, Miss BG and Captain Flamingo.

As announced by Breakthrough Animation Inc., executive producer and managing partner Kevin Gillis, the company is creating high-quality, original programming to ensure that they remains at the forefront of the industry as audiences gravitate toward diversified platforms for entertainment.

Breakthrough Entertainment will distribute the content to broadcasters and Breakthrough New Media will distribute the mobile content to telecommunication companies and content aggregators for the mobile market, informed an official release.

The vignettes developed for Atomic Betty will be a combination of humourous, space-based science facts, blooper reels, animated interviews and music videos. Along the lines of the original series, Miss BG's vignettes will highlight her unconventional perspective on the world, her family and friends. While Captain Flamingo disseminates 101 ways to attain superhero savvy by revealing a sneak-peek into his extraordinary talents.

"As audiences move toward accessing their content beyond the traditional television broadcast platform we want to provide unique programming for these new mediums. Traditional television content was intended to be viewed on an all-encompassing wide screen format to bring the audience into the program's world. The advent of portable personal devices has created the opportunity for a one-on-one experience between our characters and our audience. Produced for the mobile screen, we have designed our multi-platform programming to provide distinctive content for these mediums because we believe global audiences will be looking for an original viewing experience that differentiates it from re-purposed fare," said Gillis.

Atomic Betty is a co-production between Atomic Cartoons, Breakthrough Animation Inc., and TeleImages Kids, the comedy-adventure animated series has already been licensed worldwide to major broadcasters in over 120 territories. Atomic Betty follows the adventures of Betty, whose double life as "Galactic Guardian and Defender of the Cosmos" takes her on a whirlwind journey through space. Extensive merchandising and licensing deals have been signed including Penguin Books for publishing and Hallmark for greeting cards.

Miss BG is adapted from the acclaimed "Gudule & les Bébés" book collection authored by Fanny Joly and illustrated by Roser Capdevilla. Miss BG is a co-production between Ellipsanime, Breakthrough Animation, TVO, TFO (Canada) and France 5. Aimed at kids aged 5-8, the 3-D animated TV series centers around the world of Miss BG.

Captain Flamingo is a co-production between Breakthrough Animation, Heroic Film Company, Atomic Cartoons and Pasi Animation, the animated hit is an original production for YTV Canada. Captain Flamingo follows the adventures of Milo Powell who, tired of being overlooked by big kids, dons his terrycloth cape as Captain Flamingo and saves the day for kids everywhere.

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