Cable TV Powered by

Warner creates digital production venture to make content for broadband, mobile

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/08/12/Untitled-1_3.jpg?itok=H7OdwJcw

MUMBAI: The Warner Bros. Television Group (WBTG) is establishing a new digital production venture Studio 2.0.

This will work with creative talent and advertisers to create original live-action and animated short-form programming for broadband and wireless devices.

WBTVG has tapped producer and senior advertising executive Rich Rosenthal to head Studio 2.0. These announcements were made by WBTG president Bruce Rosenblum. The venture will be overseen by WBTG executive VP Craig Hunegs.

Studio 2.0 will provide a creative platform for the Television Group’s established as well as up-and-coming talent to produce content of varying lengths – from multiple-episode series to one-offs. Rosenthal will actively align Studio 2.0 with advertisers seeking early identification and involvement with original programming. They will develop projects through independent creative resources as well as through the various in-place Warner Bros. Television Group production arms.

Studio 2.0 will look to license the programming to online sites, portals and wireless providers in collaboration with the recently formed Warner Bros. Digital Distribution.

Rosenblum says, "What has become eminently clear is that our advertising partners in our traditional television businesses are anxious to work in collaboration with the creative community to develop original digital content.

"At our core, we are a content creation company and Studio 2.0 is a natural, yet extraordinarily exciting, extension of our television production businesses. We are confident that Rich and Studio 2.0 will successfully provide advertisers with cutting edge tools that will integrate their brands with inventive digital content in fresh, impactful and meaningful ways.

"At the same time, Studio 2.0 will present our creative partners in our television production divisions with a vibrant platform to express their vision in expanding digital arenas and allow us to collaborate with Simon Kenny (President, Warner Bros. Digital Distribution) and his team on terrific content for digital distribution."

Hunegs says, "Rich’s breadth of advertising experience, both as a creative and production exec, and the wide array of advertisers, brands and companies for which he has created, make him the ideal choice to run Studio 2.0. It is a coup to have him join us".

Time Warner Global Marketing, the cross-divisional client partnerships arm of Time Warner, will work closely with Rosenthal and Time Warner advertising clients.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/tv.jpg?itok=aKmemHAu
Karnataka may face day-long cable TV blackout on 24 January

Karnataka cable TV users are likely to face a blackout of TV channels on 24 January if the Karnataka State Cable Television Operators Association goes ahead with its intention to protest against the Telecom Regulatory Authority of India’s (TRAI) new tariff order. The state has 60 to 70 lakh cable...

Cable TV Local Cable Operators
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/den.jpg?itok=X8UT9TVb
Den reports lower numbers for third quarter

BENGALURU: Indian cable distribution network and broadband internet services (broadband) provider Den Networks Ltd reported 6 per cent drop in consolidated operating revenue numbers for the quarter ended 31 December 2018 (Q3 2019, quarter or period under review) as compared to the corresponding...

Cable TV Local Cable Operators
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/15/TrueVisions.jpg?itok=LjG9wHP8
Thailand's largest pay-TV operator TrueVisions extends partnership with Synamedia

LONDON and SINGAPORE, 15 January 2019 – Synamedia, the largest independent video software provider, today announced it has extended its seven-year partnership with TrueVisions, Thailand’s leading pay-TV operator.

Cable TV Local Cable Operators
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/09/si.jpg?itok=pJrF_1gx
SITI Networks launches My SITI mobile app

SITI Networks Limited (BSE: 532795, NSE: SITINET), an Essel Group company, has launched My SITI mobile app for its customers.

Cable TV Multi System Operators
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/08/tv.jpg?itok=_Ehkuf0S
Pay TV subs show first ever decline globally

MUMBAI: The third quarter of 2018 saw a slight fall in pay TV subscribers, making it the first ever marked changed and probably a point of worry for cable and DTH operators world over. The decrease was by 0.11 million, down by 0.02 per cent, as per informitv’s Multiscreen Index reported by Advanced...

Cable TV Local Cable Operators
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/02/tv.jpg?itok=0MVLLQW9
Hathway, DEN, Siti reveal packs under new TRAI tariff order

Major DTH players and MSOs have started updating new channel and package pricing as per the new TRAI tariff order. Soon after major broadcasters announced new rates, DPOs are taking swift action making it easier for consumers to choose their desired channels. Last month, TRAI gave an additional one...

Cable TV Local Cable Operators
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/27/tv.jpg?itok=DAGo6DKa
Maharashtra stares at possible 3-hour cable TV blackout today as LCOs flex muscle

Cable operators across the country, and particularly in Maharashtra, seem to have upped the ante in their confrontation with the Telecom Regulatory Authority of India (TRAI) over the new tariff order that will be applicable to the broadcast sector from 29 December 2018. At a protest gathering in...

Cable TV Local Cable Operators
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/18/ortal.jpg?itok=FwRrOvsd
Ortel loss mounts: NCLT orders insolvency process

Ortel Communications Ltd (Ortel) reported a higher loss for the quarter ended 30 September 2018 (Q2 2019, period or quarter under review) as compared to the immediate trailing quarter Q1 2019 and the corresponding year ago quarter Q2 2018. On 27 November 2018, the National Company Law Tribunal,

Cable TV Local Cable Operators
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/06/vbs.jpg?itok=MdZkrwW8
The challenge of DD FreeDish and new tariff order for DPOs

With the emergence of a large number of OTT platforms and cord-cutting globally, the future of pay-TV looks bleak. The talk of the town is how pay-TV industry will manage to survive the crisis. Moreover, the new tariff order (NTO) in India is also set to overhaul the entire ecosystem.

Cable TV Local Cable Operators

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories