iWorld

ADAG's Big FM radio to roll out its first phase in six metros

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/08/30/Untitled-1_23.jpg?itok=KaCiQSGO

MUMBAI: The Reliance ADA Group has finally officially announced today that it will soon launch its radio station under the brand Big FM, which will broadcast on the full powered common frequency of 92.7 across its 45 stations.

According to an official statement, the first phase will cover the six metros of Delhi, Hyderabad, Bangalore, Mumbai, Kolkata and Chennai, later spreading to the virgin territories like Jammu, Srinagar, Aligarh and Bikaner.

In an attempt to offer a fresh new approach to the medium, the Big FM will indulge in high amount of interactivity on the station. Adlabs Radio COO Tarun Katial points out, "We will use it as a platform for consumers, taking on issues which are word of mouth and bring listener emotions to the fore."

Adopting a two-pronged launch strategy, Katial says, "While the metros are ideal to establish brand recognition and recall, the other virgin markets are completely new and fresh to explore, giving us an opportunity to provide an entertainment medium to the listeners."

"It is our endeavor to enthrall the local audiences and build a brand that connects at the grassroots. Credibility, maturity, relevance, entertainment and aspirational are our pegs for content as a product that reaches into every home and is of relevance to every listener."

By early next year, Big FM will be present across India from Srinagar to Trivandrum and Surat to Guwahati. This FM radio station will have its presence in 1000 towns and 50,000 villages across India – reaching 200 million listeners, informs the statement.

The ADAG has geared up to tap the tremendous market share that is present. This leading corporate house known for its groundbreaking success in very business that it enters, will be positioning its stations in a unique and contemporary way that appeals to more mature audiences.

The RJs that will give Big FM the voice and personality, have been selected via a careful and selective nationwide hunt. The station will present itself in a larger than life avatar and all morning slots will boast of highly acclaimed celebrity jockeys.
With an investment of Rs 4 billion dedicated to transmission equipment, infrastructure and licensing, the proposed network for Adlabs Radio will be the largest ever, the release states.

The overall manpower strength will stand at 1500 employees nationwide. The IP protocol technology being utilized for Big FM has been sourced from AXIA, USA making this station amongst the first to utilize such superior gear in Asia. Extensive research on consumer tastes and moods will ensure that the content aired complements the listeners' tastes and provides them a dynamic, interactive platform.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/26/RS%20Sharma-800x800.jpg?itok=oJoKtG0s
Telcos can't discriminate tariffs in same category

MUMBAI: Telecom regulator TRAI has directed telecom operators to stop providing discriminatory tariffs to the subscribers of the same category and report all plans to the sector watchdog within seven days of their launch. The decision, signed by KaushaI Kishore, advisor (F&EA), comes soon after...

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/25/sameer-nair-800X800.jpg?itok=I3q6fOtN
ALT Balaji & the Balaji Telefilms story, courtesy Sameer Nair

MUMBAI: The ALT key on computer keyboards is quite a crucial one. As is recently launched OTT/SVOD service ALT Balaji for content producer Balaji Telefilms Ltd (BTL). CEO and broadcast veteran Sameer Nair is quite sanguine that the app is well on course to hit breakeven point as planned, but...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/24/amazon.jpg?itok=_TzYHpwY
Amazon Prime Video to entertain kids with new shows and seasons

A summer blockbuster line up of four brand new shows and seasons named named ‘Atchoo’, ‘ Munki and Trunk’ and ‘Zak Storm’, in addition to ‘Astro Forice’ which has megastar Amitabh Bachchan in an animated superhero avatar are to commence on Amazon Prime Video this summer.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/24/alt.jpg?itok=1LgwBOOb
Axis Capital appointed as banker for ALT Digital Media

The Ekta Kapoor led Balaji Telefilms Limited (BTL) has announced Axis Capital as the banker for investments into its digital business ALTBalaji thru BTL’s wholly owned subsidiary ALT Digital Media Entertainment Limited.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/24/Tanay%20Desai%20and%20Vinay%20Pilla.jpg?itok=8jVOL9dt
Dekkho makes big-screen debut with Amazon fire TV stick

MUMBAI: The online video streaming Dekkho has partnered with Amazon to make its big-screen debut and provide its content on Amazon Fire TV Stick. Dekkho will be one of the featured apps on the streaming device, allowing users to access its entire content library of movies and videos across genres...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/23/go-news.jpg?itok=aQquzezA
GoNews becomes NBA India’s first digital member

NEW DELHI: One of India’s youngest digital news channel GoNews has become the first digital member of News Broadcasters Association (NBA) of India, which has been under pressure in recent times with organization members accusing each of alleged malpractices and a new news channel boss dubbing it a...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/act.jpg?itok=KXa3kBcy
ACT leads in wired subs adds, Jiojuggernaut marches on

Atria Convergence Technologies Pvt. Ltd (ACT) leads in wired broadband internet subscribers additions in calendar year 2017 (CY-17) until 31 March 2017 (Mar-17) as per data released by the Telecom Regulatory Authority of India (TRAI).

iWorld Broadband
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/Asianet-Broadband.jpg?itok=tjF73-Xr
Asianet Broadband to move into Tamil Nadu; launches superfast package in Kozhikode

MUMBAI: Down south, Asianet Broadband a part of Asianet Satellite Communications has announced it is spreading its wings into Tamil Nadu. Asianet Broadband has 200,000 subscribers from residential areas SMEs and office in 56 and cities towns across God’s own country Kerala.

iWorld Broadband
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/19/Marlina_1.jpg?itok=8y3Z-kRD
Hooq's 'Marlina..." goes to Cannes

MUMBAI: Hooq, one of the largest Video on Demand service in South-East Asia, has announced that its first Indonesian original production will be screening at the Director’s Fortnight in Cannes which opens this week. This is on the back of a series of announcements from Hooqthat underscores its...

iWorld Video On Demand

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories