Intel, NBC in broadband content alliance


MUMBAI: US broadcaster NBC Universal and compueter chip major Intel have announced the launch of the NBC VIP Access online service.

This will provide on-demand broadband-delivered entertainment content for free to consumers with Intel Viiv technology-based PCs and Centrino mobile technology-based laptops.

NBC.com will provide Intel customers the opportunity to download many of their favorite NBC Universal programs in high-resolution video, including access to the entire fall season of two new shows Heroes and Studio 60 on the Sunset Strip.

NBC Universal Digital Media and Market Development president Beth Comstock says, "Great content coupled with a great experience is a key differentiator on the Web. NBC’s VIP Access showcases some of the best content that we have and we are proud to be working with Intel to deliver the best high-resolution online video experience available to consumers."

Intel’s Digital Home Group VP Kevin Corbett says, "The combination of NBC content with Intel Viiv and Centrino technology will give users a chance to enjoy great television in a high quality format in the living room and on the go. This showcases the value the PC can deliver in providing high-quality entertainment content-previews, full episodes, webisodes, etc-- on-demand."

NBC VIP Access will feature over 20 different NBC Universal broadcast and online programs, including online access to full-episodes of the fall season of Heroes and Studio 60 on the Sunset Strip. NBC VIP Access will also showcase the season premieres of Friday Night Lights, 30 Rock and Ghost Hunters and first scenes from Law & Order: Criminal Intent and Battlestar Galactica. Special extras include The NBC News Special: Bono in Africa, a Battlestar Galactica special and Ghost Hunters: Best of Season One.

The NBCU-Intel collaboration began last year with a jointly developed site on NBCOlympics.com entitled "Your NBCOlympics.com Moments." Consumers using PCs powered by Intel Viiv technology and Intel Centrino mobile technology enjoyed NBC Universal’s Olympic highlights and content in high-resolution format through an easy to use interface.

Intel Viiv technology connects the PC to the TV, and enables consumers to simplify, share and control their sports, games, music and movies with the energy-efficient performance delivered by the Intel Core 2 Duo processor. The technology is widely supported by a number of PC and consumer electronics manufacturers, as well as content and service providers such as NBC Universal. Intel Centrino mobile technology is a set of integrated computing technologies, now with the Intel® Core™ 2 Duo processor, designed to power wireless laptops and make it simple for people to enjoy mobile computing and entertainment.

Latest Reads

YuppTV to stream IPL 2018 in several international markets

South-Asian content OTT platform YuppTV has announced that it has been awarded the exclusive digital and television media rights for IPL 2018 by Star India for Europe, South America, South East Asian countries and non-exclusive rights for Australia.

iWorld Over The Top Services
Viacom18 issues denial about Saugato Bhowmik appointment at Voot

MUMBAI: Earlier this morning, we broke a story stating that Viacom18 executive vice president and business head of consumer products and integrated network solutions Saugato Bhowmik might be roped in to replace industry veteran Gaurav Gandhi.   Gandhi was one of the key drivers of the Ambani...

iWorld Over The Top Services
Saugato Bhowmik may replace Gandhi as Viacom18 Digital COO

MUMBAI: Soon after the news of Gaurav Gandhi leaving Viacom18 was announced last week, speculation was rife about who would take the hot seat to lead the company’s digital arm Viacom18 Digital Ventures, under which Voot operates.  A source close to the development has told Indiatelevision.com that...

iWorld Over The Top Services
Survey finds word of mouth best way to discover content online

MUMBAI: All the world’s advanced technology has not been able to change this simple formula. With more video content to choose today than ever before, picking the best is a challenge. A survey from Parrot Analytics has found that word of mouth still reigns the lot when it comes to new show...

iWorld Over The Top Services
TVF’s ImMature first Indian show to reach Canneseries

Digital series producer The Viral Fever (TVF) has literally gone viral. In a historic win, TVF’s show ImMature is getting its first ever screening at Canneseries - the Cannes International Series Festival. ImMature will be screened on 11 April 2018 at Canneseries.

iWorld Over The Top Services
Amazon's content spend at $5 bn a year, confirms report

MUMBAI: Amazon is bucking up by opening its treasure trove for content. A recent Reuters report says that leaked documents show the company spends $5 billion a year for original and licensed content, which is a big chunk of the company’s expenditure. Amazon has tough competition because Apple...

iWorld Over The Top Services
SonyLIV banked on Akamai to leverage ad insertion for India-SA series

SonyLIV, which provides multi-screen engagement to users on all devices, leveraged Akamai's dynamic ad-insertion capabilities during the India-South Africa cricket series held over January and February 2018.

iWorld Over The Top Services
India’s biggest photography reality show - 'Kanan Devan Photography Escapade 3'

India’s biggest photography reality show - ‘Kanan Devan Photography Escapade 3’ was launched today by Tata Tea Kanan Devan, a heritage tea brand from the house of Tata Global Beverages. After two immensely successful editions of this photography contest that is aimed at budding photographers, the...

iWorld Over The Top Services
Amazon Prime Video secure exclusive rights to new series of american idol in UK for first time

American Idol, the iconic series that revolutionized the US television landscape by pioneering the music competition genre, goes global as FremantleMedia International completes deals for the new series in 150 territories.

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories