Television

Andrew Baxter joins BBC Worldwide as head of commercial policy

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/08/30/Untitled-1_10.jpg?itok=xETl44Gm

MUMBAI: UK pubcaster the BBC's commercial arm BBC Worldwide has appointed Andrew Baxter as head of commercial policy. Baxter will be responsible for the full range of commercial policy matters relating to all of BBC Worldwide's seven businesses. In particular, he will work to ensure that all of BBC Worldwide's commercial activities serve the BBC's wider goal by competing fairly in the marketplace, operating efficiently and through protecting the BBC's reputation and promoting the BBC's brand.

He has management responsibility for BBC Worldwide's compliance with the BBC's fair trading commitment, Editorial Policy guidelines and the requirements of the new Charter. He will also take the lead in working with the BBC in developing new policy.

BBC Worldwide director of business affairs Sarah Cooper said, "I am delighted to welcome Andrew to the company at a time of exciting new developments. Now that the BBC Charter has been agreed and the remit for BBC Worldwide's activities has been clarified and endorsed, we are moving ahead with our plans to further increase profits for the BBC whilst ensuring we protect its brand, both at home and abroad. Our strategy includes building some important commercial digital opportunities for our parent and for the UK licence fee payer in what is a fast-changing media landscape.

"A rigorous commercial policy is essential for any global brand with a reputation as strong as ours, and it is core to our business to ensure we always operate according to the four criteria laid down in the Government White Paper published earlier this year. Andrew's extensive commercial and legal experience across the television industry and his breadth of understanding of regulatory, rights and competition issues will be invaluable as we take BBC Worldwide on to the next stage of growth."

Baxter said, "It is great to be joining BBC Worldwide at such an exciting time. The cornerstones of Commercial Policy - efficiency, respect for the brand, and fair and transparent trading - are policies which make sense for any responsible business and should help drive profitability and growth. I am very much looking forward to what I see as a really positive and enabling role."

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/23/btvi_0.jpg?itok=acT3ghwD
BTVI and AutoX magazine join hands to launch ‘The AutoX Show’

Business Television India (BTVI), India’s Premier English Business News Channel, has teamed up with AutoX Magazine, India’s fastest growing automotive publication and portal, to launch the ‘The AutoX Show’

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/23/pankaj_0.jpg?itok=akmjLFqk
Guest Column: Content is king, but is distribution still God?

A linear channel goes through multiple layers of distribution intermediaries on ground. 

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/23/btvi.jpg?itok=01lFEmQF
BTVI Money Mantra hits its ground in Mumbai and got a great response

Money Mantra an initiative by Business Television India (BTVI) was welcomed by the audiences.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/23/amit.jpg?itok=Bc-I-Qas
ZEE takes one more giant pioneering step - builds a technology platform to satisfy 5 senses of the viewers to offer immersive customer experience!

Mumbai: ZEE Entertainment Enterprises Ltd. (“ZEE”), a global media and entertainment powerhouse, has taken a yet another pioneering giant leap by securing a United States (US) Patent on a technology platform developed in the Silicon Valley at its very own - ZEE Media Lab. This unique platform stems...

Television TV Channels People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/23/BTVI.jpg?itok=ZZwPD5K2
Don't believe in just passive communication: BTVI's Anuj Katiyar

It’s been two years since BTVI has come into the English business news picture. A tough nut to crack, the channel has been at it by first challenging the incumbents and later by revamping itself to suit the new generation of business news viewers.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/star.jpg?itok=nH3qWMLI
Star Sports unveils #BattleofSixes campaign for the upcoming PAYTM India- West Indies ODI and T20 series

This festive season is set to take cricket fans by storm as the battle of sixes begins with India taking on West Indies in the PAYTM ODI and T20 series, starting Oct 21st and November 4th, 2018 respectively.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/laliga.jpg?itok=x-xZDNBY
LaLiga Football Schools launch in Kerala

LaLiga, Spain’s top football league, recently launched the LaLiga Football Schools in India. It is a comprehensive grassroots football development programme in association with India On Track

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/pro.jpg?itok=sugTQBrT
Triple gold medalist and former autralian olympic swimmer, stephanie rice debuts as an expert presenter on vivo pro kabaddi season vi in india

This season Star Sports, the official broadcaster for VIVO Pro Kabaddi League 2018 lifts the spirit of the game a notch higher with the announcement of three - time Olympic Gold medallist, Stephanie Rice, as an addition to the illustrious expert panel.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/anuj.jpg?itok=-E5WfiLv
IndiaCast rejigs revenue top brass in bid to grow across markets, platforms

In a move aimed at synergizing processes and business opportunities to scale up revenues, IndiaCast, the domestic, international and digital distribution arm of Viacom18 and TV18, today, announced an organizational rejig of its revenue management structure.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories