Television

Star 7827 to offer 'unique' Nach Baliye 2 content

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MUMBAI: The much-awaited second season of Nach Baliye 2 is back along with a new line-up of real-life celebrity jodis. Star India will offer unseen content of the show through its mobile platform Star 7827.

Users will be able to access Nach Baliye wallpapers, themes and animations on www.wap.star7827.com or by sending BALIYE as an sms to 7827, informs an official release.

States Star Interactive senior VP Viren Popli, ?For the first time for any TV show in India, Star Interactive has created content which has not been aired or seen on TV for exclusive consumption on the mobile phone. Mobile subscribers now demand richer forms of entertainment on their mobile phones, and the exclusive mobile content package for Nach Baliye 2 is an aim to give them just that."

The release adds that, the special mobile content package on Nach Baliye is available on Star 7827 through SMS, voice and wap platforms. Reliance users can also access the same through Reliance Mobile World, by clicking on the ?Hot n New? section.

What the consumer is offered:

1. Audio
Audiosodes on Star 7827 Voice
Nach diaries from Nach Baliye 2 are exclusive interviews and behind-the-scene action which is unseen-on-TV. Nostalgic fans of the show can also catch highlights of Nach Baliye season 1. Just dial 5057827 from your Hutch and Spice phones and 127827 from your BSNL mobiles and say ?Nach? .

2. Video
Fans can also download videos capturing behind the scene action of the jodis gearing up for the competition. Users can also catch glimpses of Nach Baliye 1. Sms BALIYE to 7827 or logon to Star 7827 wapsite www.wap.star7827.com.

3. Downloads Nach Baliye ringtone, wallpapers, themes & animations created for mobile phones. Sms BALIYE to 7827 or logon to Star 7827 wapsite www.wap.star7827.com.

4. Interactivity
Nach Baliye contest: fans can participate in the contest and they stand to watch an exciting invite to the shoot of Nach Baliye. SMS NB to 7827.

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