Television

Kelly Clarkson, James Blunt triumph at MTV Video Music Awards

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MUMBAI: Singers Kelly Clarkson and James Blunt triumphed at the 2006 MTV Video Music Awards which took place a few nights ago in New York.
Blunt won for the video You're Beautiful while Clarkson won for the video Because of You. Best Group Video went The All-American Rejects' Move Along.

Jay-Z welcomed the VMAs back to New York City. The night opened with Justin Timberlake's performing SexyBack. The show's host Jack Black, dressed as the bad Moonman and Elvis, followed with a comical rock performance featuring Tenacious D band mate Kyle Glass.

For the first time viewers were able to vote on all general
awards categories. Panic! at the Disco nabbed Best Video of the Year for I Write Sins Not Tragedies. Avenged Sevenfold won Best New Artist Video for their music video Bat Country. Beyonce took home a Moon Man for Best R&B Video for her music video Check on It.

While the VMAs aired live on MTV, MTV.com streamed VMA Live: Backstage Uncensored. This was a simultaneous view of the action behind the scenes and backstage that viewers have never gotten to see. Fans followed talent such as Ludacris, OK Go, and T.I. as they traveled from dressing rooms to the stage for their performances. In addition to the television and broadband experiences, MTV Mobile offered updates and recaps
of the VMAs across all wireless carriers. The VMAs were also celebrated across all of MTV's platforms including MTV2, mtvU, MHD, MTV World, and Urge.

Stand up artiste Sarah Silverman took good natured jabs at everyone from Lance Bass to socialite Paris Hilton. Silverman had the audience laughing while she left celebrities guessing who was going to be her next target of sarcasm.

In a self-deprecating taped moment, Britney Spears and Kevin Federline earned some laughs when they announced the winner for Best R&B Video. The tone turned more serious when Queen Latifah introduced former US Vice President Al Gore to the stage. In the spirit of An Inconvenient Truth Gore brought a message of urgent importance concerning the world community to the VMA audience.

He projected the plight of the environment onto the actual walls of the theater. To highlight that caring about the environment is the new norm, MTV unveiled new Break the Addiction PSAs during the MTV Video Music Awards. The spots' approach is that if you're not actively combating global warming every day, you're behind the times.

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