Television

Casbaa urges pay TV regulation rethink for India

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/08/23/Untitled-1_38.jpg?itok=LkdM7wjZ

MUMBAI: The Cable and Satellite Broadcasting Association of Asia (Casbaa) has called on the Government of India to make a shift in its regulatory approach to the pay-TV industry.
Casbaa CEO Simon Twiston Davies says, "The Indian authorities' current positioning is holding back the industry and introducing significant new constraints of the kind that slowed India's economic development for decades".

According to Casbaa, recent initiatives by the Ministry of Information & Broadcasting (MIB) and the Telecom Regulatory Authority of India (Trai) will severely limit development, not just of pay-TV, but of the entire Indian communications industry.

Speaking at a conference in Delhi organised by the Associated Chambers of Commerce and Industry of India (Assocham), Casbaa said it would like to see more emphasis on promoting growth, rather than on restricting market flexibility, adding that international and domestic examples of thriving, lightly regulated markets are plentiful.

A Casbaa study last year Regulating for Growth clearly demonstrated this linkage, under-scoring the success of markets such as Singapore, Japan, Malaysia and Hong Kong.

Davies adds, "India can make immediate and enormous strides towards becoming a digital leader - if it takes fundamental steps to loosen restraints on industry growth. The size of Malaysia's pay-TV market, for instance, has doubled in the last three years."

In other Asian markets bidding for cable systems is generating offers of more than $1.5 billion each, yet there is little encouragement of fresh domestic or foreign investment into the India market.

Meanwhile, Casbaa believes that the proposed Broadcast Services Bill would create a new pay-TV industry regulator potentially subject to political interference.

Favies says, "India needs to install a truly independent communications industry regulator. Regulatory decisions should be technical and quasi-judicial, responding to the demands of the fast-changing media environment, and not subject to transient political pressures."

Casbaa also highlighted items such as the recent Trai decision to set maximum retail prices for all pay-TV channels at Rs5 ($ 0.11) each and the draft Broadcasting Services Regulation Bill (2006) - which mandates local content requirements for every pay-TV channel.

"Does the Government of India really believe that all TV channels have the same value; that a high cost movie channel should be priced in the same way as a channel dedicated to low cost chat shows? This makes no sense," argues Davies.

According to Casbaa investment in high-quality content could quickly dry up as channel providers find they cannot make a return on their investment. The rate cap decision could quickly produce a race to the bottom in terms of content, to the detriment of viewers.

The maximum retail price directive ignores market realities states Casbaa. "It is now over two years since TRAI first instituted a cable price freeze which it said would be temporary until the launch of DTH satellite services. Unfortunately, that understanding seems to have evaporated, even though we have two DTH platforms that are now competing ferociously - with each other and with cable providers," said Davies.

Casbaa also has serious concerns over a proposed 15 per cent 'local content' requirement for all channels aired in India, another example of regulation that will restrict the access of Indian viewers to premium content, especially international news, documentaries, sports and entertainment.

Many internationally focussed channels do not have India-specific feeds. "How can a global news channel meet a 15 per cent local content requirement? News happens where it happens. The same applies to international sports. And how reasonable is it to expect niche channels from Italy, or Australia, or Germany, or China to carry Indian programming?" ask Davies.

According to Casbaa, India's content industries are already strong and don't need artificial life-support. "India's film and television industry is now an export market and part of the global industry. Indeed, it benefits from the airing of Indian-generated TV programming in jurisdictions that don't impose content quotas. The domestic market should operate in sync with the rest of the world and gain the full benefit of a global marketplace.

"Without taking account of the new digital world, India's pay-TV regulators will fall further and further behind global trends," Davies warned.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/17/greengold.jpg?itok=nKMJWQ6p
Green Gold’s Golden Mumbai launch

MUMBAI: Green Gold Animation is all set to hit the green running with its new offshoot Golden Robot. The Rajiv Chilaka-run animation outfit has been wowing everyone with its deals for animation series with both Netflix and Amazon Prime.  But the occasion this time was the celebration of the launch...

Television Production House Film Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/16/Gujarat_elections.jpg?itok=_UNo5uA8
Gujarat elections boost news channel ratings as Republic continues to lead English News

BENGALURU: Rahul Gandhi’s shenanigans and Narendra Modi’s sudden and unexpected belligerence at rallies leading up to the Gujarat state assembly elections have resulted in bolstering sagging news viewership, especially for the English news genre. According to Broadcast Audience Research Council of...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/sunny-leoae.jpg?itok=3SZqrF40
Sunny Leone in Discovery JEET’s show Man Vs Wild

Sunny Leone will be displaying her adventurous side as host of the mega-popular survival series Man Vs. Wild. The iconic series will telecast in Hindi on the soon-to-be-launched GEC Discovery JEET. The new GEC will premiere in the second week of February 2018 and the series will feature the...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/sm.jpg?itok=gUhILkq8
Times Now appoints Sujeet Mishra as marketing head

Times Network, part of India’s media conglomerate, The Times Group today announced the appointment of Sujeet Mishra as head of marketing, Times Now.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/sony-bbc_1.jpg?itok=mQuiQxIO
Experience space with BBC's new VR experience

The BBC is giving you a chance fly. Home - A VR Spacewalk is an interactive virtual reality (VR) experience launched today for the HTC Vive and the Oculus Rift, and is available to download for free via the Steam Store and the Oculus Store.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/bbc_0.jpg?itok=jTEnctw5
Sony BBC Earth presents the Best of 2017

Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18 December 2017, every night at 7 pm and 11 pm.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/shemaroo.jpg?itok=JLK5kQw2
Increased revenue from traditional media boosts Shemaroo numbers

Integrated media content house Shemaroo Entertainment Limited (Shemaroo) reported 18.3 percent higher year-on-year (y-o-y) consolidated total revenue for the quarter ended 30 September 2017 (Q2 FY 2017-18, the quarter under review) stood at Rs 1,345.7 million as compared with Rs 1,138.6 million in...

Television Production House Film Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/mur.jpg?itok=Hql64_2L
21st CF spins-off into new live news & sports co Fox

MUMBAI: After the blockbuster acquisition of 21st Century Fox by The Walt Disney Company, the former has announced that it will spinoff into a new brand Fox’ that will seek to replicate its own success in the newly focussed verticals of live news and sports brands. Using fiscal 2017 as a base, the...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/uday_0.jpg?itok=t8VAurqw
With Star India, Disney emerges as India's largest M&E firm

MUMBAI: Unlike the US, where the merger of The Walt Disney Co and 21st Century Fox’s entertainment assets is between two near equals, the scenario in India is totally different. 21st Century Fox’s India venture Star India is a $1.7 billion dollar media and entertainment behemoth while Disney India...

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories