Television

L'oreal Paris Elite Model Look India 2006 unveils new face

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MUMBAI: The L’Oreal Paris Elite Model Look India 2006, which kickstarted last month, culminated in a grand finale in Mumbai.

Manasvi Mamgal was chosen as the winner of the contest There was a tie in the first runners up position. Erica Packard and Nicki Sehgal were announced as the first runners-up, while Akanksha Arora was selected as the second runner-up of this mega model hunt.

The auditions for the model hunt were held across four metros between 2 and 9 September. Twenty girls were chosen and sent to Goa for a complete training and fitness programme from 12 to 17 September.

The grooming sessions was held at The Leela Palaces and Resorts, which was the official venue sponsor for the event. Fitness expert Leena Mogre monitored the sessions in Goa.

The winner will represent India at the Elite Model Look International 2006 to be held in Thailand in November 2006 while the three runners-up will be the participating in the Elite Model Look Asia Pacific 2006 to be held in Shanghai in November 2006.

The panel of judges for the finale included Elite supermodel and reigning Miss India-Universe Neha Kapur, actress Amrita Arora, supermodel Mehr Jessia, fashion designer Manish Malhotra, stand-up comedian Ash Chandler and Michaela Goddard who is the Head – Scouting, Elite Worldwide.

Elite India CEO Sushma Puri said, “The L'Oreal Paris Elite Model Look 2006 is an exciting property which allows us to tap into the immense talent that lies undiscovered across India.

This democratic event gives an opportunity to all those young girls who dream of a career in the fashion industry. Elite on its part strives to develop these participants so that they rise to their fullest potential and are able to shine."

Besides the final winners, Soni Agarwal and Apoorva Vishvanathan were the other two winners for the Miss Photogenic title while Ekta Chaudhury was announced as the winner of the Trussardi Prima Donna Award.

All the winners will be in a modeling contract with Elite India and have won a free one-year membership to Fitness expert Leena Mogre’s gym.

The auditions for the model hunt was held across four metros between 2 to 9 September. Twenty girls were chosen and sent to Goa for a complete training and fitness programme from 12 to 17 September.

The grooming sessions was held at The Leela Palaces and Resorts, which was the official venue sponsor for the event. Fitness expert Leena Mogre monitored the sessions in Goa.

The model hunt will be aired in the form of a reality series from 23 September onwards exclusively on Zoom, India’s premier glamour and lifestyle television. The series will take a look at the shoot right from auditions, training sessions to the grand finale.

Commenting on the association with the event, Zoom business head MK Anand said, “As India’s foremost Glamour and Entertainment news destination, Zoom has showcased the finest events in the fashion and lifestyle arena. This model hunt is an effort to gain a space in fashion and style space. We hope to consolidate our position with the L’Oreal Paris Elite Model Look 2006.”

"We will be airing a 10 episode series that takes a look at the reality shoot at the training sessions at Goa and the finale. This is just the beginning. We will soon be lauching a hunt called Diva Quest, which will be a hunt for a face for Zoom" added Anand.

L’Oreal Consumer Products Division (India) director Philippe Raffray added “L’Oreal Paris endeavors to make women around the world more beautiful. Which is why this association with Elite, one of the most prestigious modeling networks, and Zoom, India’s glamorous lifestyle channel, creates a unique showcase for contemporary Indian beauty.”

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