4th Lycra MTV Style Awards announced

MUMBAI: MTV India has announced the fourth edition of its style awards. The Lycra MTV Style Awards 2006 will be held on 14 October in Mumbai at the MMRDA Bandra Kurla Complex.

After 'Desi Cool' in 2003, 'Circus' in 2004 and 'Military' in 2005, the theme this year is 'Celebrating Style'. In keeping with the theme, this year's function will feature an explosion of colour with the year's chosen designers - Neeta Lulla, Ritu Kumar, JJ Valaya, and Rohit Gandhi-Rahul Khanna presenting their lines.

Creating exclusive designs solely for the event, each designer will team up with a music performer to present a fusion of fashion and music. Additionally, designer Suneet Verma has been assigned the task of creating a special line for the opening sequence that will set the tone for the evening.

Divided into three broad categories - Popular, Technical and Honours, the Lycra MTV Style Awards 2006 will be presented to people in fashion, films, sports, television, business, politics and music. The nominees include actors Abhishek Bachchan and Preity Zinta, singer Himesh Reshammiya and television host Mandira Bedi, among others.

A change this year is that the event is being ramped up in terms of scale and size and will be held outdoors. Secondly, the size of the judging panel has been broadened to 29 (from eight). Additionally, this year's awards are extending beyond Mumbai to two more cities - Kolkata and Bangalore.

The Style Awards 2006 will also be promoted through an extensive campaign running across print, outdoor, on-air, mobile and online via Media partners on the event include Red FM and women's lifestyle magazine Marie Claire.

Brylcreem, Magic Moments Cassettes & CDs and L'Oreal are associate sponsors for the event.

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