Television

Optimystix to outsource formats at Mipcom this year

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MUMBAI: Format specialist Optimystix plans to go a step further this year by selling its indigenously developed format to production houses in France and US.

The production boutique hopes the deal will be finalised at Mipcom this year.

Format shows are currently in vogue in the Indian television market, with every broadcaster having one or more reality format shows running.

Optimystix co-founder Sanjiv Sharma says, "We were the first production house in India to buy international formats and market them to Indian broadcasters. But this year at Mipcom, we will not only buy formats but also outsource indigenously developed formats to production houses in France and USA."

"There are six ideas that our creative team is working on and by March end next year, we will have eight international properties in our kitty," adds Sharma.
Optimystix was the first production company in India to tie up with two international format owners to exclusively market their formats in India. Both tie-ups were announced at Mipcom in October 2005.

One was Zodiak Television, which is a leading international TV-format distributor based in Copenhagen, Denmark.

Kam Ya Zyaada, which launched on Zee Television on 12 December 2005, was based on a format owned by Zodiak TV, and adapted for India by Optimystix.

Optimystix will once again be adapting a “Zodiak Format” (Stars on the Stage), which will be launched on Star early next year. “In this show, a trained singer would train a celebrity. For instance, Sunidhi Chauhan will train Ronit Roy and both of them will perform together. The pair will be judged according to its format. Besides this particular format, two other formats will be locked quickly,” informs Sharma.

The other format owner was Sparks network. But as Sanjiv puts forward. “With Sparks’s network, it was not a tie-up. Rather it was getting on board with 12 independent producers from Europe and one from South America. Optimystix, was the only Asian company in its network.”

Some of the formats Optimystix has adapted for the Indian market include Khul Ja Sim Sim (Let's make a deal) on Star Plus, Kismey Kitnaa Hai Dam (Night fever) on Star Plus, Indian Idol (Pop Idol) on Sony, Dum Dum Dum on Nick and Bum Bum Bum Gir Pade Hum on Pogo.

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