DTH

Sify capitalises on TV's talent hunt craze as auditions go online

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/09/07/Untitled-1_8.jpg?itok=WYiE7HUr

MUMBAI: Aspiring contestants waiting for endless hours in maddeningly long queues, organisers struggling to cope with the logistics pressure and complications - all kinds of chaos break loose when television channels conduct their national auditions for talent hunt shows.

Sify Limited has spotted a good revenue opportunity here and is offering to make the whole process much simpler with the use of its national Iway network.

The company has already associated with national networks such as Star India and Zee to offer them online solutions for the audition process. For example, Zee TV has associated with Sifymax for the video auditions of its upcoming talent hunt show Cinestars. The auditions will be held in 154 cities across India using the technology edge of Sify's 3400 plus iWay cyber cafes.

Similarly, Star India's Vijay TV conducted video auditions for its comic hunt Kalakka Povadu Yaaru 2 (KPY 2) through Sify Iways in June.

"Sify is ideally positioned with the Sify Iway network (over 3000 Iways across 154 cities) and the broadband portal, SifyMax.com, to manage massive customer video interaction activity like the Zee CineStar activity. The customer can take the tutorial on SifyMax and the auditions can be recorded at the Iways or uploaded online on SifyMax.com. The customer is charged for these services," explains Sify Ltd Portals president V Sivaramakrishnan.

Zee TV marketing head Tarun Mehra agrees, "Zee Cinestars is an all India contest and understandably the auditions demand a lot of hard work. But, with the help of Sifymax, we have simplified the whole process. The technology lessens the load and this helps us to channelise our resources to the other areas of the project."

Sify will be soon exploring the facility for an in-house talent hunt, the Net Jockey Hunt. The contest will be conducted at popular Malls in Mumbai for its city specific broad band portal www.mumbailive.in.

Speaking on the strategy, Sivaramakrishnan offers, "Without any registration /subscription fee, we reach out and offer value added services (entertainment and information content in video format) to this segment. Almost 34 per cent of the Sifymax users access the internet via cyber cafe, through the Sify Iway cyber café chain. Hence we are leveraging on this huge strength."

On the revenue front, Sify is expected to push this revenue model to deliver this fiscal. However, Sivaramakrishnan refuses to divulge the target. "It is early days to comment on this," he says.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/17/hiren-gada_0.jpg?itok=bqX7P_gb
Powered by Shemaroo & PTC, Videocon d2h adds two VAS services

Videocon d2h, India’s fastest growing DTH player is going all round in addition of new channels and services every week. Videocon d2h has now added Punjabi VAS service – d2h Mauja on occasion of Lohri, this service is brought in association with Shemaroo and is now available on Ch No.770. With...

DTH DTH Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/06/tata-sky-800x800.jpg?itok=GbEEuUNf
Tata Sky offers top channels & services

Tata Sky, one of India's leading content distribution platform providing Pay TV and OTT services, has announced its offerings #MaxJingalala of 600 channels and services, which is the highest ever in the DTH sector.

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/04/Absar-Alam.jpg?itok=4Qz16W2K
Broadcasters can now bid for new Pak DTH licence auction

MUMBAI: The Lahore High Court has requested PEMRA, Pakistan's broadcast regulatory body, to start the bidding process for direct-to-home (DTH) licences again, after it declared the recent auction void that must be reheld. PEMRA is considering challenging the order in the Supreme Court of Pakistan...

DTH DTH Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/04/DTH.jpg?itok=lRU4zgGj
DTH adds 14 lakh active subscribers in Q2-17 as per TRAI data

BENGALURU: The DTH industry in India has added about 14 lakh (1.4 million) active subscribers in the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the immediate trailing quarter (Q1-17). The number of active DTH subscribers in the country increased to 6.19 crore (61.9...

DTH DTH Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/28/Airtel-Digital-TV.jpg?itok=F0lg2bPu
Airtel Digital TV introduces Bengali SVOD service

MUMBAI: Leading Indian DTH player Airtel Digital TV is increasingly going to subscription video on demand (SVOD) way. Adding to its range of offering, the company announced the launch of Bangla Hitz a Bengali SVOD service. The DTH operator already offers language services in Gujarati, Tamil and...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/23/airtel-dish-800x800.jpg?itok=qH9AfeuK
Indian OTT/VOD will not impact cable TV and DTH: Edelweiss Capital

MUMBAI: Financial services firm Edelweiss Capital’s research division’s latest report on the impact of OTT on television in India is surely going to delight the cockles of executives in broadcasting companies and probably raise the hackles of those in the video on demand space. The report says that...

DTH DTH Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/21/Tata-Sky-Gurus_0.jpg?itok=WBSR8PGn
Tata Sky Guru launched; to feature Sri Sri Ravi Shankar, Sadhguru

MUMBAI: Tata Sky has launched a 24X7 ad-free video service providing teachings of spiritual gurus on its interactive platform. Called Tata Sky Gurus, the subscribers can now have access to the wisdom of Sri Sri Ravi Shankar (Art of Living Foundation), Sadhguru Jaggi Vasudev (Isha Foundation) and...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/21/DTH-800x800.jpg?itok=XkyFiDue
Only Dish TV carrying HRD ministry's educational TV channels

NEW DELHI: Only Dish TV is carrying 32 educational television channels of the human resource development ministry in spite of appeals by ministry to all the private DTH operators. An information and broadcasting ministry source told indiantelevision.com that the department of higher education of...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/13/airtel-dish-800x800.jpg?itok=gWFrvPGb
DTH subscriber growth retards in Q1-16 as per TRAI data

BENGALURU: We at www.indiantelevision.com had noted and said thatContrary to expectations that the sunset date of 31 December 31, 2015 (Q3-16 in financial terms in India) would rake in good numbers for the DTH industry for Q4-16 the subscriber base growth just did not happen.At that time, results...

DTH DTH Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories