DTH

Sify capitalises on TV's talent hunt craze as auditions go online

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/09/07/Untitled-1_8.jpg?itok=RyiiOdDh

MUMBAI: Aspiring contestants waiting for endless hours in maddeningly long queues, organisers struggling to cope with the logistics pressure and complications - all kinds of chaos break loose when television channels conduct their national auditions for talent hunt shows.

Sify Limited has spotted a good revenue opportunity here and is offering to make the whole process much simpler with the use of its national Iway network.

The company has already associated with national networks such as Star India and Zee to offer them online solutions for the audition process. For example, Zee TV has associated with Sifymax for the video auditions of its upcoming talent hunt show Cinestars. The auditions will be held in 154 cities across India using the technology edge of Sify's 3400 plus iWay cyber cafes.

Similarly, Star India's Vijay TV conducted video auditions for its comic hunt Kalakka Povadu Yaaru 2 (KPY 2) through Sify Iways in June.

"Sify is ideally positioned with the Sify Iway network (over 3000 Iways across 154 cities) and the broadband portal, SifyMax.com, to manage massive customer video interaction activity like the Zee CineStar activity. The customer can take the tutorial on SifyMax and the auditions can be recorded at the Iways or uploaded online on SifyMax.com. The customer is charged for these services," explains Sify Ltd Portals president V Sivaramakrishnan.

Zee TV marketing head Tarun Mehra agrees, "Zee Cinestars is an all India contest and understandably the auditions demand a lot of hard work. But, with the help of Sifymax, we have simplified the whole process. The technology lessens the load and this helps us to channelise our resources to the other areas of the project."

Sify will be soon exploring the facility for an in-house talent hunt, the Net Jockey Hunt. The contest will be conducted at popular Malls in Mumbai for its city specific broad band portal www.mumbailive.in.

Speaking on the strategy, Sivaramakrishnan offers, "Without any registration /subscription fee, we reach out and offer value added services (entertainment and information content in video format) to this segment. Almost 34 per cent of the Sifymax users access the internet via cyber cafe, through the Sify Iway cyber café chain. Hence we are leveraging on this huge strength."

On the revenue front, Sify is expected to push this revenue model to deliver this fiscal. However, Sivaramakrishnan refuses to divulge the target. "It is early days to comment on this," he says.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/10/DTH.jpg?itok=psLHYF3U
32 free DTH educational channels on Dish TV & FreeDish start functioning

NEW DELHI: Thirty-two direct-to-home educational channels under the name Swayam Prabha were formally launched during the weekend to telecast high-quality educational content free of charge.

DTH DTH Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/07/DD-Free-Dish-Story.jpg?itok=inUInBIn
FreeDish a key driver in FTA channels' growth by '20

Telecom Regulatory Authority of India (TRAI) numbers for the six private players in the DTH industry show a very poor growth rate of just 0.96 million and 5.8 million during the quarter and year ended 31 March 2017 (Q4-17, FY-17) respectively. This figure is far lower – less than one-third of the...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/06/DTH_Story.jpg?itok=tWbGLV9n
Smuggled STBs & Indian DTH may be used, IBF advises Nepal to defer Clean Feed

MUMBAI: Nepal had recently issued a clean feed policy. However, owing to unviable business proposition, it is felt that distribution channels may face discontinuation leading to rampant piracy all over Nepal. It was highlighted that in-cable operators may resort to using Indian DTH connections to...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/05/DISHTV%20AND%20AIRTEL_0.jpg?itok=-pyZLmbm
DTH subscriber addition disappointing in calendar 2016

BENGALURU: The carriage industry -- more specifically the direct-to-home or DTH industry -- has had a disappointing calendar year 2016 (CY-16) going by data provided by the Telecom Regulatory Authority of India (TRAI) in the first edition of its Yearly Performance Indicator Report of the Indian...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/04/Sharat_Jain-Shailendra_Gupta_1.jpg?itok=U9T9eVdX
RINcash to recharge mobile & DTH connections

MUMBAI: RechargeItNow.com, a brand of Online Recharge Services recharge services company, recently launched RINcash Wallet

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/27/tata.jpg?itok=XvPxbJG2
Tata Sky & QYOU partner to bring online video content

QYOU Media, a leading curator of premium 'best-of-web' video for multiscreen distribution, has expanded its partnership with Tata Sky, a leading content distribution platform in India, in the largest single-territory deployment of its linear channel to date. Previously available through Tata Sky's...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/27/D2H.jpg?itok=RHJZk6Bx
Videocon d2h adds JK 24x7 & Gulistan News

MUMBAI: Videocon d2h, a DTH service, now offers two new News Channels - JK 24x7 News and Gulistan News for its subscribers in Jammu & Kashmir. These channels will be available on promotional Hindi Top-up for flexi pack on channel No 335 and 790, respectively. The 24-hour news channels will...

DTH DTH Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/20/simon%20murray.jpg?itok=d9A5V-AQ
Pay-TV: India among four countries which contributed $16 bn rev between '10 & '16

MUMBAI: In 138 countries, pay-TV revenues increased by $32 billion (Rs 2063 billion) between 2010 and 2016, to reach $202 billion. However, according to the Global Pay TV Revenue Databook from Digital TV Research, only $1.23 billion was added last year (in 2016).

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/15/mala.jpg?itok=eCErUINF
Malaysia's Astro 'doesn't know' about talks with Reliance Digital TV

Malaysian and ASEAN content and consumer company Astro Malaysia Holdings Bhd has scotched rumours about due diligence being done to buy financially-beleaguered Indian DTH operator Reliance Digital TV saying it "does not know anything" about the talks.

DTH DTH Operator

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories