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WWE
chose mBlox in part for its ability to offer
a single point of access for its audience.
WWE VP, interactive development David Knise
says, “Mobile is the next frontier
for WWE, and content that allows our fans
to interact with us or with each other is
our highest priority in this medium.
“Our decision to use mBlox as our partner
in delivering this content reflects the
quality of its offering, the depth of its
relationship with mobile operators and its
global capabilities. With mBlox, we’ve
found the partner who’s committed to
giving our worldwide fans the same high
quality of service and pleasant experience
they expect from WWE.”
In
May, WWE had unveiled plans for new mobile
services that now include a slate of original
“made for mobile” content, including
video, text news alerts, schedules, ringtones,
wallpapers and a fantasy ticker. Adding
even more interactivity and functionality
is the next phase of this growing programme.
The
programme will include offerings that allow
fans to interact with WWE and each other
with an eye toward further engaging and
captivating WWE Mobile users through innovative
promotions, sweepstakes, in-arena activities,
trivia, contests, Live Event seat upgrades
and other Premium SMS (PSMS) programs. With
mBlox, these communications can occur on
any mobile device and over any mobile network.
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