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The
parties state that the agreement marks the
first time that a comprehensive deal has
been struck between a major media company
and music company that covers extensive
music-related programming across US wireless
carriers and mobile devices aimed at consumers.
Universal
Music Mobile VP GM Rio Caraeff says, "Through
this unique and innovative agreement, Universal
Music Group's labels and artists will now
have even more ways to reach fans, promote
their music and participate in the growth
of the burgeoning mobile video marketplace."
"MTV Networks possesses some of the
strongest consumer brands in the market
and offers ideal platforms to showcase the
high-quality and depth of UMG's extensive
catalog of artists across a wide array of
mobile products and programming."
MTV
VP wireless strategy and operations Greg
Clayman says, "Our diverse MTV, VH1,
CMT and Logo audiences all share two things
in common -- a passion for music and a passion
for mobile. Through this arrangement, we'll
be able to create compelling music programming
around Universal Music Group's extensive
catalog of popular artists who resonate
with our audiences."
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