Television

Disney to debut 2 local live-action shows by year-end

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/09/06/Untitled-1_27.jpg?itok=mOoZB7IC

MUMBAI: In line with its localisation strategy, Walt Disney is working on two original, live-action Hindi-language TV series to be shown on the Disney Channel.

The move will mark Disney's entry into production of shows locally as it pumps up efforts to expand in a fast-growing Indian kids television market.

"We'll have two shows on the air by the end of 2006," Disney Channel Worldwide president Rich Ross told Financial Times in an interview.

Ross did not disclose the working titles for the two new series, but said they will be 'half-hour dramas telling different stories.' One of these shows is reportedly centered around a girl band.

Disney has shown aggression in the Indian market and recently acquired Hungama TV, a local kids channel, and a 14.9 per cent stake in production house UTV Software Communications for a total consideration of $44.5 million. The company has also announced serious intent to produce Bollywood movies.

Following a step by step localisation strategy, Disney initiated this move by converting Toon Disney into Tamil and Telugu for audiences in the South. "Languaging was our first step," a Walt Disney Company (India) Pvt. Ltd spokesperson told Indiantelevision.com.

In order to provide the Disney channels a local environment, specific interstitials were introduced. The third step was to acquire locally produced content like Hanuman.

"Producing our own shows locally was the final step in this localisation drive," the spokesperson added.

Another major initiative Disney has in the pipeline is a localised version of the international smash hit TV movie High School Musical. According to a report in the Guardian, the film is being remade as a feature film for the Indian and Latin American markets, swapping basketball (the male lead is a high school basketball star) for cricket or football as appropriate.

As reported earlier by this website, Disney has also stated that the key driver for market expansion in India is live action programming and revealed that it was looking at local acquisitions to support that strategy.

Live action programming is said to appeal to the tween age group (10 - 14 years), which is a large but underserved category in comparision to pre-school kids.

Walt Disney is yet to evolve a programming strategy for Hungama TV as the acquisition process is not complete, the spokesperson told Indiantelevision.com. The three channels in India will cater to diverse audiences in the kids space.

Disney also sees potential in the China market, although the company made inroads in India first for its "relative openness."

"We have yet to be able to strike a deal in China to make co-productions there. We believe that day will come as well but I think that is emblematic of the difference right now," Ross told FT.

High School Musical, which cost just $ 4.4 million to make, has had a phenomenal worldwide response. By year-end the film will have been shown in 100 countries. The DVD has sold more than 2.3 million copies and the soundtrack has shifted 3 million copies in the US alone. In February, there were nine songs from the musical in the top 100, five of them in the top 40, paving the way for the stage play, the T-shirt, the book, the dance craze and the theme park rides, the Guardian reported.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/19/rajat-sharma-800x800.jpg?itok=7u0-8_Cb
New NBA president Rajat Sharma to strive for healthy competition in fraternity

India TV founder and chairman Rajat Sharma has been elected as the president of News Broadcasters Association (NBA).

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/19/PRASAR.jpg?itok=B5an8ay6
Prasar CEO reiterates implementation of SC verdict on DD's shared sports feed retransmission

NEW DELHI: Prasar Bharati CEO Shashi Shekhar Vempati has directed all private direct-to-home and cable operators not to telecast the sporting events' live feed from Doordarshan that have originally been shared by rights-holding private broadcasters. This was conveyed through a tweet by Vempati....

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/19/UDAY-SHANKAR.jpg?itok=Pr4g8jcN
Star's Uday Shankar on distribution challenges, IPL, FTA vs. pay TV, innovations, Made in India content…and much more

From the thirty seventh floor room, consisting of a table for the occupant to stand and work, some thought-provoking books and a huge TV screen, apart from other knick-knacks, the city life and environs below look scenic. Rather, most of the surrounding sea-facing skyscrapers in between the  green...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/18/dsport.jpg?itok=MpWtC-AZ
Laver Cup: DSport acquires exclusive India broadcast rights

Dsport, a sports TV channel by Discovery Communications India, has acquired the exclusive India broadcast rights of the inaugural edition of Laver Cup.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/18/zeel.jpg?itok=ZKs3UIWg
Zeel closes sports broadcast business sales deal with SPN with slight alterations

The Subhash Chandra-led Zee Entertainment Enterprises Limited (Zeel) had informed the bourses on 28 February 2017 that it has closed the first phase of the transaction for the sale of its Sports broadcasting business with Sony Pictures Network India and its affiliates (SPN) on receipt of US$ 330...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/18/Vivek_Malhotra-Arnab_Goswami.jpg?itok=mY9lgf-7
Republic TV, Aaj Tak continue to lead genres as news viewership falls

BENGALURU: Republic TV recorded its lowest viewership since its launch in week 36 of 2017 (Saturday, 2 September 2017 to Friday, 8 September 2017). The channel garnered 854,000 weekly impressions, lower than the earlier low of 868,000 weekly impressions it had scored in weeks 25 and 27 of 2017...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/18/Lachlan%20Murdoch.jpg?itok=Whu9xvlL
Lachlan Murdoch opens up about Fox & Star TV’s billion-dollar EBITDA target

MUMBAI: The billion-dollar EBITDA target for Star India is not just talk. 21st Century Fox executive chairman Lachlan Murdoch stated this firmly at the Goldman Sachs  Communacopia 2017 conference mid-last week. Labeling the billion-dollar target as Fox’s second highest priority at present, while...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/16/Kamaljit_Singh_Hayre-Surjit_Singh_Tut_0.jpg?itok=5zGR63YQ
PTC to telecast World Kabaddi League from 24 Oct in India, abroad

MUMBAI: The season three of World Kabaddi League will be held from 24 October to 12 November 2017 in India. PTC Channel has been signed on as the broadcast partner to telecast Live the World Kabaddi League (Season-3) in India and also to broadcast the league around the world. Two matches will be...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/15/arnav-nba.jpg?itok=nkeAaTwW
Republic TV seeks more involvement in NBA India ahead of AGM

It has shaken up the Indian news broadcasting space within just a few months of its existence. Now, Republic TV, co-promoted by Arnab Goswami, is seeking to sweep clean the functioning of an industry body--- the News Broadcasters' Association of India or NBA, which, incidentally, is holding its...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories