Television

News Corp looking to do content deals in the mobile space

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/09/14/Untitled-1_5.jpg?itok=qLbG4DnA

MUMBAI: US media conglomerate is targetting the mobile space in a big way. A few days ago it hatched an alliance with VeriSign to form a global mobile entertainmet firm.

The new company will merge a technologically advanced platform with mobile content production and delivery capabilities and will serve 30 territories with a potential reach of more than a billion mobile subscribers. News Corp will fork out $188 million for VeriSign's subsidiary Jamba.

Now News Corp is looking at opportunities to partner with key players in the mobile space to distribute content. Media reports quote News Corp COO Peter Chernin who delivered the opening keynote speech for day two of the CTIA Wireless IT and Entertainment 2006.

He says that as of now only four per cent of the 219 million mobile subscribers in the US watch mobile TV on their handsets. However if it rises to even 20 per cent and each viewer spends $10 a month on mobile video, mobile TV would generate nearly $5 billion in revenue. $10 to put things in perspective is a little less than the price of a movie ticket in some theatres in the US.

If makers and sellers of ringtones could increase their client base by just five per cent in a year, there would be an additional revenue of $1 billion.

He went on to state that operators and handset makers need to make sure content can be found more easily. He emphasised the need for developing easy-to-use search methods and also simpler business models, so that consumers know how to buy mobile content. Finding mobile entertainment on cell phones is very difficult right now, he said.

Chernin says that the deal with VeriSign is a sign that News Corp practices what it preaches. News Corp will launch a subscription-based mobile content service from The Simpsons and hopes to build a Jamba-powered engine to power an application which can be downloaded for its mobile franchise, MySpace.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/aajtak.jpg?itok=HOxmssOt
Aaj Tak most watched Hindi News channel in 2018

BENGALURU: The most watched Hindi news channel in the Hindi speaking market (HSM)-be it urban (U), rural (R) or combined (U+R) is India Today TV Network’s Aaj Tak during the first 37 weeks of 2018.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/karan.jpg?itok=aZEQwRm6
Discovery India head Karan Bajaj calls it a day

There’s change coming at the top at Discovery India. India head Karan Bajaj has decided to move on to pursue his own entrepreneurial venture.

Television TV Channels People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/limelight.jpg?itok=TILqjJce
LIMELIGHT NETWORKS ANNOUNCES LIMELIGHT REALTIME STREAMING

Limelight Networks, Inc. (Nasdaq: LLNW), a leading provider of edge cloud services, today introduced Limelight Realtime Streaming, the industry’s first globally scalable, sub-second live video streaming solution that is natively supported by major browsers and devices.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/flix.jpg?itok=A0gKojhV
&flix brings to you a story of guilt and revenge with the premiere of ‘Aftermath’, this Sunday!

When a man loses everything, he is capable of anything. Based on true events, ‘Aftermath’, a drama thriller, is a story of guilt and revenge.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/kumkum.jpg?itok=MFQ-slOQ
Zee Anmol continues to lead in Hindi GEC (U+R) in BARC week 37

Zee Anmol retained its leadership position this week in Broadcast Audience Research Council (BARC) data for week 37 of 2018 in the Hindi GEC (U+R) market.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/tlc.jpg?itok=pgvb4uqq
TLC’s ‘Midnight Misadventures with Mallika Dua’ garners huge traction from advertisers

TLC’s India production ‘Midnight Misadventures with Mallika Dua’ has garnered huge traction from marquee advertisers.

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/kids.jpg?itok=D_UxWqN_
Little Singham propagates the importance of Self Defence in Discovery Kids’ School Contact Program titled ‘Little Singham Squad’

Discovery Kids, India’s fastest growing kids channel, announced the launch of an all India School Contact program titled “Little Singham Squad” targeting more than 500+ schools in 11 cities across the country.

Television TV Channels Kids
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/anjana.jpg?itok=xf7d_Yd0
Hero ISL an ideal platform to educate the youth about hydration: Bisleri’s Anjana Ghosh

With the Hero Indian Super League (Hero ISL) is set to kick off on 29 September 2018, a national campaign titled #FanBannaPadega has been rolled out by the organisers to drum up enthusiasm ahead of the fifth edition. The essence of the campaign puts football fans at the heart of the experience and...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/%26TV.jpg?itok=nWl84Tip
&TV gets brand refresh; ad inventories sold out for new shows

Zee took a bold step when it decided to launch channels under a different brand name ‘&’ five years ago. The bet worked and the brand lived. Now, &TV, the GEC, is undergoing a brand refresh with a new lineup of shows as well.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories